MarketingExperiments.com Accepts TheStreet.com As First Research Partner for Online Video Study

WHAT: MarketingExperiments.com (MEC) announced they have accepted TheStreet.com [TSCM] as their first research partner in their upcoming study on the use of online video as a marketing tool. MEC will accept up to 10 research partners for this comprehensive six-month study.

WHY: “While marketers recognize the power and weight video is gaining with consumers and search engines, we still have a lot to learn about how online video can be used to market a product or service, drive free traffic to a Web site and increase page views per visit,” said Jalali Hartman, director of strategy for MEC. “Preliminary research for this study is giving us an exciting glimpse at the way online video may completely change the way companies market themselves online. We also anticipate this study will show us if video will become as crucial for search engine optimization today as search terms were in the 1990’s.”

WHEN: MEC announced their new Online Video study Wednesday August 9.

WHERE: To apply for the study or for more information please visit http://www.marketingexperiments.com/video-call.html.

WHO: Executives from TheStreet.com expect to benefit greatly from the study. “The use of video has allowed TheStreet.com to enhance our brand, and has proven to be an excellent way to bring visitors to our site, and to keep them coming back,” said Craig Calder, senior vice-president of marketing for TheStreet.com. “We are excited to be involved in this ground-breaking research in the use of video to market online.”


About MarketingExperiments.com
MarketingExperiments.com (MEC) is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in The Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.

# # #
Media Contacts:
Curtis Gasser, Politis Communications, 801-523-3730, cgasser@politis.com or
David Politis, Politis Communications, 801-523-3730(wk)/801-556-8184(cell), dpolitis@politis.com