Protect Your Outdoor ‘LIVING ROOM’ With A Little Sunscreen

HUDSON, Ohio, August, 2006 – Homeowners are looking for premium wood care products for their home exterior that are a cut above the rest, and that reflect their taste and lifestyle. However, challenging substrates and environmental conditions will cause wood surfaces to turn gray fast if left untreated. Therefore, homeowners who make a significant investment in their exterior wood decor want a premium solution that will sustain a low maintenance cycle. The Flood Company launches its CWF-UltraLast™ Premium Natural Finish - part of its new CWF-UltraLast™ portfolio of premium performance products; a fast-drying finish that penetrates deep into challenging wood surfaces, such as exotic hardwoods, cedar, redwood and PTW.

“Homeowners who invest a lot of money to create an upscale outdoor ‘living room’ obviously want a reliable product that will require the least amount of maintenance,” said Leslie Segrete, home improvement expert and television personality from Trading Spaces and While You Were Out. “Not only does CWF-UltraLast Premium Natural Finish give your exterior wood natural beauty, but it also provides a sunscreen by penetrating deep into the surface. This kind of premium protection will give homeowners peace of mind with their financial investment.”

CWF-UltraLast Premium Natural Finish is formulated with Acrytrol™, the latest in Flood penetration technology, to break through even the hardest wood. The finish accentuates the wood grain, and it also enables easy cleanup with soap and water. CWF-UltraLast Premium Finish is guaranteed against peeling, blistering, graying and water damage for six years on vertical surfaces and four years on horizontal surfaces such as decks.

CWF-UltraLast Premium Natural Finish is now available exclusively at The Home Depot. To find the store nearest you, call The Flood Company at (800) 321-3444 or visit www.flood.com.

Founded in 1841, The Flood Company is a leading producer of specialty coatings and paint additive solutions for consumer, commercial and industrial applications. Flood products are designed to restore, protect and beautify natural woods and other challenging surfaces. The company’s brands and products are sold in more than 25,000 retail outlets throughout the world and include CWF-UV/CWF-UV5, Penetrol, Floetrol, E-B Emulsa-Bond, Restora and the CWF-UltraLast portfolio of products. The company’s commitment to high quality products is the reason nearly one-half of all paint contractors in the United States choose Flood products. Log on to www.flood.com for more helpful hints and “exterior design” ideas.