Synchronica plc Appoints New Chief Operating Officer

London, August 15, 2006. — Synchronica, an international developer and provider of mobile device management and synchronization solutions, has announced the appointment of Joachim Gmeinwieser as Chief Operating Officer (COO).

Gmeinwieser brings with him a wealth of experience in delivering on large-scale implementation projects for IT Service and Solutions Provider AI Informatics / Siemens and will take on responsibility for Synchronica's project delivery team, managing implementations for Synchronica's largest customers in the UK and Europe. Gmeinwieser will also head up Synchronica's IT function, with ultimate responsibility for the company's IT infrastructure, technical support and customer support departments.

Gmeinwieser has a strong background and proven track record in project management and joined Synchronica at the beginning of 2006 as acting Managing Director for Synchronica's German Office.

"I am truly excited by the opportunities ahead of me", explains Joachim Gmeinwieser. "The Synchronica products are innovative and cutting edge to say the least. This industry is still at its early stages of development and understanding, and I fully intend to leverage my experience to ensure that Synchronica has a firm standing as the market leader through the delivery of large scale customer projects, and partnerships."

Commenting on this latest appointment Carsten Brinkschulte, CEO of Synchronica said: "In the majority of cases operators require a degree of customization when deploying third party synchronization, push email and MDM software. This requires strong project management to ensure that the customers' brief is met. We welcome Joe to the company and I am confident that he will enable Synchronica to continue its delivery of first class solutions based on open industry standards."

Mr. Gmeinwieser holds an MA in Business Studies from the University of Brighton.

About Synchronica

Synchronica develops and markets synchronization and device management solutions for mobile operators, device manufacturers, and enterprises. Its product portfolio ranges from data synchronization (DS) to device management (DM) and firmware update over-the-air (FOTA). Synchronica has a strong track record in the SyncML space. Products include the world's first SyncML DM server in a carrier-grade environment and SyncML Gateway, which enables seamless synchronization of corporate data. Its latest offering, Mobile Manager, provides companies with a robust mobile device management solution for Windows Mobile-based devices. Headquartered in the UK with offices in Berlin and Washington D.C. Synchronica plc is a public company listed on the London Stock Exchange. More information is available at http://www.synchronica.com

For more information please contact:

Nicole Meissner, CMO
At Synchronica plc
Tel.: +44 1580 830 033

Lindsey Lee, Josie Pearson or Denis Davies
At eclat Marketing
Tel.: +44 118 9895600
synchronica@eclat.co.uk