Pageflakes Launches Full-Fledged RSS Reader

Germany, August 14, 2006 – Pageflakes, a leading player in the rapidly-growing personalized internet startpage market, today announced the release of its brand new RSS reader. The new feed aggregator lets internet users read all their favorite blogs and news more conveniently than ever before.

RSS stands for "Really Simple Syndication" and is a technology used by hundreds of thousands of blogs and other web sites to deliver so called content "feeds" to users. The user simply enters his favorite feeds or selects some popular feeds such as The New York Times, TechCrunch or Gizmodo from the feed directory. Pageflakes (www.pageflakes.com) then automatically monitors all feeds for updates and puts all articles on the user's page.

To fit everyone's taste and personal reading habit, the new RSS reader provides a variety of different views:

+ In Outlook View, the screen is split into three panes, letting users read their RSS feeds in a similar way like many users are used to read their emails.

+ Newspaper View puts all articles on one large virtual sheet of paper. By scrolling down, users can quickly navigate through the daily information overload.

+ Last but not least, the innovative Website View lets users view postings in their original context and formatting.

Additional features include an "all-feeds-in-one" option which mixes postings from all of the user's feeds into one virtual feed, the ability to save articles for later reading and various sorting options.

"Pageflakes is all about personalization and customization," said Ole Brandenburg, co-founder and CMO of Pageflakes. "Just a few days ago we announced the release of a variety of customization options, including various color and page layout themes. Launching such a versatile RSS reader once again shows that Pageflakes wants to provide users with a broad variety of options to choose from."



About Pageflakes

Pageflakes is a leading player in the rapidly-growing personalized startpage space. At www.pageflakes.com, the company provides a convenient one-stop access-point to a user's favourite internet applications and content such as blogs, news feeds, Del.icio.us bookmarks, Flickr photos and numerous other web services and applications. Since its beta launch in February 2006, Pageflakes has been adding new features at record speed. One of the latest innovation is the ability to share pages with friends or publish them for anyone to see. In May 2006, the company announced that it has secured seed funding from Benchmark Capital.

For more information, please contact
Ole Brandenburg
Pageflakes Ltd
Phone: +61.7.32768112
Skype: occi2005
Email: ole@pageflakes.com