bookhitch.com- a successful tool for the book industry

There are thousands of authors feeling frustrated, ignored and at their whit’s end when it comes to marketing their books. It is becoming difficult to get the “word out” in an industry where 78% of titles come from small/self publishers and thousands of books have to get sold to become a “successful” author. As there is only a six-week turnaround for books in bookstores, which then are usually sent back to the publisher/author for refunds, the Internet has become one alternative solution to these frustrations.

We have already seen the rising trend in e-books being sold via the WWW and even movie trailers being designed for book releases (seen on both the Internet and television). Authors have to work hard to showcase their work, and work more on marketing their books versus writing them. Millions of manuscripts are written each year, and less than that actually end up in print. Many authors, agents and publishers share the view that writing the book may be easiest part of the book selling process once the book has been bound. After this, marketing the book becomes the challenge. This is why there has been a tremendous move towards creating author websites to showcase their work, advertise their books and interact with the reader. It is an inexpensive way to market not only books, but also the author. The question is how do we then market the site with thousands of them out there? How do we then market, not only the books, but the author websites too? The solution is bookhitch.com.

bookhitch.com is increasing awareness of these hard-to-find sites, and their books. bookhitch has been a success since its launch with increasing numbers of individuals throughout the World wishing to list their books and readers coming to the site to buy them. Therefore the site has helped to boost the sales, as well as exposure, for many of the authors, as well as publishers that are listed. The bookhitch community has come together, helping one another with advice about book selling and reviewing, as well as offering up advice for features that our users would like to see in the future. The monthly newsletter “hitch news” includes advice from industry professionals as well as authors wishing to include their “two-cents” about book marketing ideas to help fellow authors. The newsletter invites interaction between authors, publishers and readers, following the mission of the bookhitch company and helping many individuals within this highly competitive industry.