New Line Media Solutions/Platinum Television Group in affiliation with The Spa Association — World's Best show to air series on "Hottest Spa Trends" —

Contact: Sandi Newmark, Director of Public Relations New Line Media Solutions/Platinum Television Group (800) 597-1186

New Line Media Solutions/Platinum Television Group in affiliation with The Spa Association
— World's Best show to air series on "Hottest Spa Trends" —

Deerfield Beach, FL – New Line Media Solutions, an affiliate of Platinum Television Group, a leading producer of educational programming, is proud to announce a partnership with The Spa Association, a 5000-member group of medical and day spas, resorts, hotel spas, fitness centers, hospitals and wellness centers that collaborates on resources, educational tools, networking and standards for the spa industry. The group unites and educates the spa, salon, medical and wellness industries while creating consumer awareness.

New Line Media Solutions will produce a special five-part series on "Hottest Spa Trends," in conjunction with Melinda Minton, a recognized spa consultant, health and beauty expert, and founder of The Spa Association, who will also serve on the advisory board of the World’s Best show.

Some of the many trends featured will include:

· Mind renewal - spas are embracing emotional as well as physical renewal
· Mobile spas - treatments on wheels, portable for parties, events, etc.
· Customized treatments - longer personal consultations, express treatments, homecare remedies to follow up on spa treatment
· "Hammam Me" - modern water treatments like hydrotherapy baths and Swiss showers
· Spa treatments in the outside world - meditation pods in unlikely busy centers, medical treatments in malls, spas at gardens, zoos, sailboats, etc.
· Expanded price ranges - from ultra luxe to econo spas, consumer options will increase at both ends of the spectrum
· New membership options - more spas will offer VIP memberships, more exclusivity
· More medical treatments - many spas will include acupuncture, electromagnetic therapies, mesotherapy, Botox alternatives and more
· Reputation enhancements - consumers will demand high levels of operations, management and skill levels of technicians
· Incorporation of wellness centers-spas will advise on preventative and alternative care, healthful aging and integration of nutrition, exercise, mind/body therapies and spa treatments for balanced living

Minton, a leading spokesperson for the spa and wellness industries and expert on trends in the field, will be an integral part of the series, aiding with ideas and production. "So much is happening in this field so quickly—and this series is an exciting and wonderful way to highlight the new trends, treatments and therapies so consumers will be aware of what’s available at modern spas and wellness centers."

"We are excited to present these options to our TV audience, the informed and discriminating viewers of World's Best," said Brian Curin, Executive Producer of New Line Media Solutions.

All featured guests are the subject of a five-to-seven minute segment written in feature-story format and presented in a visually exciting way. The show will air during the 3rd or 4th quarter of 2005.

In addition to the broadcast exposure of network airings-nationally on CNBC & Style, and internationally on CNBC Europe-New Line Media Solutions offers unique media publicity options to enhance the series. Press releases announce the featured guests in prime spots on the Internet. Logos and the name, contact number and website of the guests are featured in full-page ads in relevant and prominent national magazines with wide circulations.