Gifts Help College Students Make Smooth Transition

FOR IMMEDIATE RELEASE
Contact: Shirley Frazier, Day/Evening (973) 279-2799
Photographs Available Upon Request

Paterson, NJ (August 15, 2006) — Think welcome gifts for incoming college freshmen aren’t in style? Think again. Thousands of grandparents, godparents, aunts, and uncles are preparing to spend up to $75 on gift baskets that arrive within one week of the first school day on campus.

"Relatives outside of mom and dad get involved with the college student’s education by sending a good luck basket," says Shirley Frazier, president of Sweet Survival® and author of The Gift Basket Design Book. "Parents pay the college bill, so there’s little money left over for gifts. That gives other relatives room to send treats and educational tools."

Popular gift basket items for this year’s in-bound students are low-fat chips, popcorn, pretzels, sour candies, bottled water, USB flash drives, scientific calculators, pocket organizers, laptop accessories, writing instruments, and batteries. More tips on helping college students make a smooth transition are found at http://www.SweetSurvival.com/, also known as GiftBasketBusiness.com, and in the site’s online newsletter.

Sweet Survival®, a gift and gourmet industry consulting firm in business since 1990, specializes in providing gift tips and ideas on television, in print, and on the Internet. Shirley Frazier is a professional speaker and award-winning designer who conducts seminars at trade shows, adult schools, and special events nationwide. She has appeared on CNBC, The Food Network, and The Discovery Channel. Frazier is also author of How to Start a Home-Based Gift Basket Business.

For more information, contact Shirley Frazier at (973) 279-2799, or visit http://www.GiftBasketBusiness.com/.

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