Author of That Was Zen, This Is Wow to Share Secrets on Book Writing

Deerfield, IL (PR LEAP) August 10, 2006 – Rob Engelman, President of Engelman Management Group, and co-author of That Was Zen, This Is Wow will be interviewed on VoiceAmerica Buisness this Friday, August 11 at 3pm (Central). Rebroadcasts of the interview will be available on demand at www.business.voiceamerica.com.

The program entitled Why Write a Book? Is There Any Value to Small a Business Owner will occur on Tom Long’s Acorn to Oaks: Growing Your Small Business radio show. Tune in as Rob Engelman discusses why small business owners need to write a book. “Your shelf space is waiting at Amazon.com” says Engelman. “I plan to share tips, ideas, and concrete suggestions to help anyone become an author.”

For more information, contact Rob Engelman 847-945-7573 or rob@engelmanmanagement.com.

About Rob Engelman
Rob Engelman, President of Engelman Management Group, is a seasoned executive with more than 17 years of consumer and business-to-business experience. He has a proven track record in leading projects and teams to achieve significant business results, particularly in the areas of customer lifecycle management and new product introductions. Prior to forming Engelman Management Group, Rob was Vice President of Marketing for Citicorp Diners Club as well as at an Internet start-up organization.

Throughout his career, Rob has been able to obtain a wealth of first-hand experience in all avenues of marketing including: Strategy and Positioning, Segmentation and Analysis, Direct Communications, Advertising, Branding, Telemarketing, Sales Support, On-Line Marketing, Research, Public Relations, Event Marketing and New Product Introductions. He is well known in the field, and has been quoted in publications such as Crain’s Chicago Business and Business Travel News.

Rob holds an MBA from Northwestern University’s Kellogg School of Management, a B.A. from Dartmouth College, and a Certificate in Management and Leadership from the University of Michigan Business School. Rob is also a member of several professional organizations including TEC (The Executive Committee), the American Marketing Association and the Chicago Association of Direct Marketing, and he sits on the board of the Kellogg Alumni Club of Chicago.

Rob currently teaches at the University of Chicago – Graham School of General Studies as well as at Roosevelt University. Additionally, he has had numerous articles published in association and trade journal, and has presented to several groups and organizations including the Chicago Association of Direct Marketing, the Mailorder Gardening Association, and the Institute of Food Technologists.

Rob’s first book, That Was Zen, This Is Wow – 232 Ideas for Transforming Your Life from Ordinary to Extraordinary (co-authored with Dr. Russell J. Riendeau, PhD & published by Eyecatcher Press) was released in March, 2005.

Along with his passion for helping businesses grow, Rob is a die-hard Cubs fan, and an avid tennis player and skier. He lives in the suburbs of Chicago with his wife, two children, and two frogs.