China Mobile Marketing Specialist Madhouse! Launches Intelligent Mobile Ad Serving System

Targeting China’s emerging mobile media and advertising market, Shanghai-based Madhouse! (www.madhouse.cn) announces the official launch of its intelligent mobile ad serving system. Backed by first-round investors Gobi Partners and JAFCO Asia, mobile media and marketing specialist Madhouse has taken a leadership position in mobile media, mobile marketing and mobile ad serving.

The mobile marketing vision of Madhouse CEO Joshua Maa, former founding CEO of Rock Mobile and EVP of TOM Online, is based on rich industry experience: “Just as in all media, advertising will emerge as one of the dominant long-term sources of revenue in the mobile space. Advertisers want to ensure effectiveness by reaching the right consumers at the right time and place with personalized and targeted ad serving.”

Madhouse has successfully developed and launched China’s most intelligent ad serving and management platform known as MadServing (mobile-ad-serving). MadServing intelligently projects ads onto mobile websites based on characteristics of the mobile user viewing the mobile site, including city, time, site context, handset model, carrier, and carrier service sub-brand.

MadServing also meets advertiser needs in media planning and reporting. MadServing intelligence ensures the greatest possible returns on advertising investment, minimizing waste. In addition, MadServing enables mobile website publishers to effectively list and manage their ad space, maximizing the revenue they obtain from advertisers that place ads on their mobile websites.

MadServing technology is already being welcomed by China’s ad agencies and mobile site publishers. “Advertiser ROI expectations are growing ever higher. We are always looking for the most effective ways to reach consumers,” says Steven Chang CEO OptiMedia China, ZenithOptiMedia. “On a technical level, mobile advertising can now achieve accurate intelligent targeting, and can provide real-time reporting – a very convincing proposition for advertisers. I am confident that demand for mobile advertising will begin to show rapid growth.”

WAPTX.com CEO Fred Ju points out that the MadServing mobile ad serving and reporting platform is the most advanced, intelligent, and user-friendly platform in the industry. “The platform makes highly effective use of website resources, provides optimal returns to site owners and features accurate and detailed reporting.”

In addition to providing an intelligent ad serving and reporting platform, the Madhouse specialized team of mobile marketing consultants provides the latest and most captivating mobile marketing solutions to advertisers in China.

Jennie Fan, China President OgilvyOne Worldwide, attaches great importance to this new mobile marketing paradigm saying “We see the role that mobile marketing will play in brand-related campaigns growing increasingly important, particularly in executing marketing strategies and in presenting and emphasizing the creativity of a brand and the benefit it can bring to consumers. Mobile marketing can provide consumers with right time/right place information about brands, and bring brands and consumers closer together in a more personal way.”

“To promote rapid development of the mobile marketing industry, Madhouse provides one-stop-shop comprehensive mobile marketing solutions for advertisers,” says Madhouse Vice President Xia Rongrong. “Madhouse offers three core services. MadSolutions are mobile marketing and cross-media solutions created and carried out for advertisers by the Madhouse team of experienced media professionals. MadServing is the highly intelligent mobile ad serving and reporting platform providing services that optimize returns for advertisers and mobile website publishers. MadNetwork is China’s leading network of heavily-trafficked mobile websites. ”

The launch of the Madhouse intelligent mobile ad serving system is capturing cross-industry interest because it represents the launch of a new paradigm for China’s emerging mobile media industry, a launch that will take mobile marketing to the next level.


Contact:
Madhouse! Inc.
Press Relations: Wendy Wang
Phone: 86-21-61159760
Fax: 86-21-61159755
Mobile: 86-136 0187 7094
E-mail: wendywang@madhouse-inc.com
Address: 1006 Cloud Nine Plaza, 1118 Yan An West Road, Shanghai PRC 200052