Dragons Den Winner Hits Strets Of London To Raise Finance

The week-long campaign (beginning Monday 9th August 2006), which is thought to be the first time that a private company has sought to find investors via mobile adverts in public spaces, will involve ambient media specialist Gorilla Media running a week long ad-van campaign outside London´s square mile tube stations, in the hope that they might find the angel investors they need from the general public.

Umbrolly is hoping to raise between 100,00GBP and 300,000GBP from the public, and will use the funds raised to purchase, and install its vending machines within Rail Stations, Shopping Centres, Bars, and Office Buildings across the UK.

Managing Director, Charles Ejogo said, “The general public have always backed our business ever since it appeared on Dragons Den, and with investments as little as 10,000GBP being accepted, we hope that they will see this as a great opportunity to invest in a unique business”.

The ad-vans will operate throughout the square mile between the hours of 7am and 8pm each day this week, parking outside stations such as Moorgate, Liverpool St, and Fenchurch St, during the morning and evening rush hours, where Mr Ejogo hopes the 6metre by 3metre mobile adverts will catch the attention of those interested in investing in a growing business.

Ejogo added, “Since the dragons pulled out last year, we have found it increasingly difficult to raise the amount of capital required to grow the business, as it is simply too large for friends and families, but too small for the banks and venture capital firms“.

“Our adverts are as much a last attempt to find investment for our own business, which will otherwise collapse, but also an attempt to highlight the lack of options available to small high growth business´ seeking investment in the UK today”.


About Umbrolly

Umbrolly is a UK based operator of umbrella vending machines at sites such as Shopping Centres, Rail Stations, Hotels, Pubs and Bars, and Large Office Buildings. The company has designed a unique wall-mounted umbrella vending machine capable of vending umbrellas for just 2GBP.

About Gorilla Media

Gorilla Media Operate advertising and promotional campaigns for major retailers, public sector organisations and service companies across the UK and Ireland. Gorilla AdVans offer high-impact, cost effective advertising solutions as either a stand alone guerrilla tactic, or as part of a media mix.

Notes to editors:

For further information, interviews, or images of the Umbrolly ad-vans, or umbrella vending machines contact:

Charles Ejogo, Managing Director, Umbrolly 0207 371 8111, or 07903 646 947, email charlesejogo@umbrollys.com website www.umbrollys.com Umbrolly, 530 Fulham Road, Fulham, London, SW6 5NR