Top Position: Growing Your Business Online With Pay Per Click

Whether your business is cruising along the information superhighway or stalled at a cyber roadblock, increasing your internet visibility is a tried-and-tested shortcut on the road to improved sales and better market penetration.

Helping to put your product in front of the right clients at the exact moment in which they are searching for your services, Top Position’s pay per click management team uses a mixture of science and creativity to maximise your internet presence.

“There are billions of other websites also battling to avoid obscurity and turn surfers into shoppers,” says Top Position managing director, Daniel Jupp. “Our account managers have helped hundreds of businesses to improve their online effectiveness by applying our expert knowledge and experience of internet marketing.”

To grow a business online, Top Position fully embraces the interactivity and immediateness of the web. We recognise that consumer habits have changed massively in the last few years. Studies now show that 79% of all internet users go online simply to find information about products and services. So how do you capture their attention and make them engage with your business? By using your pay per click campaign to stand out from the crowd. London-based entertainment agency Grape Entertainers has been using Top Position for several months. In that short space of time, they have seen a leap in online bookings.

“We’ve had bookings that we wouldn’t have had otherwise,” says the company’s Amanda Armstrong. “We've now opened up our web site to Internet bookings whereas before people were only finding us through the Yellow Pages or Thomsons and then we were redirecting them to the web site ourselves. We're getting enquiries we wouldn't have had.

”Top Position has been proactive in making sure that our pay per click account is working. They're happy to experiment with keywords to find out what works and what doesn't. I've never been made to feel that I can't call up with a query or question. I'm very happy with the service.”

To turn these clicks into sales, a functional and easy to use web site is invaluable. If your web site reflects the values and services of your business, your pay per click campaign will provide a greater return on investment. To make things easy, your Top Position account manager will regularly check important details such as ensuring your advert goes to the correct landing page, that advert text is up-to-date and that keywords are relevant. All while maintaining the best possible cost per click and positioning for your budget. That leaves you to get on with the important business of looking after your new clients!

For more information, visit www.topposition.co.uk