Grabiner/Hall Provides Marketing Strategy For Rescue Massage Center

Rescue Massage Center, a high-style, low cost massage center opens in Redondo Beach in September 2006. Grabiner/Hall has created the new logo, new temporary web site, brochures, signage, and newspaper ads.

Lenn Grabiner says “This is a new take on massage, and we wanted to give the company a look and feel that conveyed quality and familiarity…the target market for this service is very broad. We chose to utilize the international sign of rescue and incorporated the symbol of the cross into the corporate identity. It’s classic.”

Next, G/H will design and place ads in South Bay newspapers, some of which will promote the inaugural contest to win a free years worth of massage. Branding will carry through to the uniforms the therapists wear. “We believe the positioning that everyone needs to take an hour for themselves is a natural. We intend to communicate with simple ideas that make folks realize that massage isn't just for the wealthy—or for special occasions.”

Rescue Massage is a simple and complete service, great massage at an even greater price. A proposed second location will open soon in neighboring, Manhattan Beach.