NUVA Technologies Speaks to Advertisers Age Old Question…

Toronto, ON. August 6, 2006. With NUVA Technologies new release of their 2deploy MMP v3 PLUS and 2deploy Vida software platforms, there is no doubt advertising agencies and media buyers will take notice. "It's the only software on the market with the patent pending ability to track and report exposure ratings to advertisers." said Dale Scott Marion Chief Integration Officer for NUVA Technologies Inc. "With 2deploy Vida installed advertisers can automatically target ads to real demographics and be assured their message is being seen, not just shown." Marion concluded.

The technology represents 2 years of research and development in facial recognition and behavioral marketing. The software is also being raved about throughout the industry as the most stable platform available for digital signage media players. The software takes less than 5 minutes to set up and requires no ongoing maintenance, thanks to its artificially intelligent software stabilizer. "This is the type of display software that advertising agencies and media buyers have been searching for," says Randy Reaney, President of NUVA Technologies. "The softwares backend functionality shows exactly when ads were displayed, and where, also whether there was someone exposed to the ad while it played."

Other very attractive features include the reporting system that automatically emails third party ad agents or clients with impressions and viewer statistics.

Using 2deploy Vida also allows the advertiser to schedule targeted campaigns in multiple demographics which are automatically called to play when a real live viewer is standing in front of the display.

"We built this software specifically to lower maintenance costs and provide the highest level of function to media agencies and advertisers." Says Marion "It is being very well received in the marketplace thus far."

With more and more of their clients converting from out of date display software, NUVA Technologies expects to claim over 20% of the industry by 2008.

For more information on NUVA Technologies or their software and services, visit http://www.nuvatech.com or contact Dale Scott Marion @ 1.888.346.4866