Founder of Brand Recognition testing and consultancy in UK, Karl Smith discusses this evolving market

“We are in a very exciting time in the marketing world, especially in the United Kingdom. The changing nature of marketing has forced advertisers to closely consider their brand channels and the recognition levels adopted by potential consumers” say’s Mr Karl Smith, Managing Director of AIU.

Mr Smith is the founder of a new movement in British marketing, which is based around methods he has created through his own scientific research. Mr Smith has developed Brand Recognition consultancy and testing services, beyond the simplistic meaning of the words.

“In the last five years television communication has become difficult as consumers have more choice in what and how they view media. The pressure on the British government to relax rules on product placement in television programming becomes more and more critical to brand equity and Britain’s prosperity” say’s Mr Smith.

While the specific techniques are not discussed the idea that vast expenditure in marketing and advertising budgets can be reduced is very appealing to corporate organisations. However, there remains a lack of enthusiasm from the general marketing community to methods that could reduce their fees.

http://www.ai-usability.com/brand_recognition_testing.htm