Practicing Green. Shaping Brands Around Sustainable Consumption Marketing Agency Repositions As Dwell Creative

Portland, Me- The environmental marketing agency Rooks Communications announces its official repositioning into Dwell Creative. The agency’s transition reinforces the development of both the company and client base. Dwell Creative will continue to offer dynamic advertising and public relations for environmental, natural and cultural resources. The industries that Dwell provides strategic implementation for will continue to fall under the larger industry umbrella of LOHAS- Lifestyles of Health and Sustainability.

The LOHAS industry is an expanding marketplace of diverse goods and services focused on sustainable living, the environment, social justice, health, and personal development. Currently a $228.9 billion market in the United States, consumers attracted to this industry represent a substantial group. As a result, there is an amplified need for LOHAS companies to implement tactical communication and branding messages, increasing the demand to engage strategic firms like Dwell Creative.

“Over the past few years, we have been keeping our finger on the pulse of the evolving LOHAS industry. As a result, we’ve witnessed the development of the marketplace, and also it’s need for strategic branding guidance, “ says John Rooks, President and Founder of Dwell Creative. “We thrive on providing tactical, creative solutions to our clients communication needs and look forward to further growth.”

Dwell Creative is a full service strategic advertising and public relations agency that focuses on raising awareness and developing brands of environmental, natural, and cultural resources. An innovative firm, Dwell strives to advance companies and organizations that promote the model of authentic, sustainable consumption. For more information visit www.DwellCreative.com.