Ballantine Features Direct Marketing Case Study from The Skin Cancer Foundation

The Ballantine Corporation's July 2006 issue of their Sample of the Month newsletter featured The Skin Cancer Foundation's extremely successful redesign of its order form mail piece. Ballantine's newsletter is a monthly online publication that showcases direct mail projects they produce for their clients with samples, strategies and results.

More information on their newsletter can be found at:
http://www.ballantine.com/newsletter.html

The issue featuring The Skin Cancer Foundation talks about how the Foundation uses an order form mail piece to sell their patient education materials to dermatologists. The order form featured in the newsletter was used to sell Sun & Skin News, a quarterly newsletter for the general public, and the disease brochure, The ABCDEs of Melanoma.

The newsletter goes on to talk about how the Foundation had their graphic designer, Joe Favale from Shine Advertising, redesign their order form mail piece to give it a more modern design with an easier and more effective way to place an order.

The results were amazing.

"We could not believe how fast orders came pouring in," said Mark Teich, Publications Manager for The Skin Cancer Foundation. "The amount of brochures that normally takes 6 months to a year to go through was gone in less than 2 months. In fact, we had to go on press a second time for more brochures, and it's looking like we may need another press run soon."

To read this newsletter in full, please visit:
http://www.ballantine.com/som/2006/july/julyp.html


About The Ballantine Corporation:

Ballantine is a full-service direct mail company providing creative copy and design, print production, mailing services and one-to-one marketing solutions. Established in 1966, they bring a full plate of benefits to their clients including experienced project support and aggressive pricing. Some of Ballantine's clients include The Economist, Fast Company, Wall Street Journal, The Skin Cancer Foundation, Stamps.com and Pitney Bowes.

Contact:

Ryan Coté, Director of Marketing
The Ballantine Corporation
ryan@ballantine.com
973-305-1500 x206
http://www.ballantine.com


About The Skin Cancer Foundation:

The Skin Cancer Foundation is the only global organization devoted exclusively to the prevention, detection and treatment of skin cancer. The mission of the Foundation is to decrease skin cancer incidence and mortality by means of public and professional education, and medical research. For more information about the Foundation, visit http://www.SkinCancer.org or call 1-800-SKIN-490.