Heavy Medalists for Ad Awards

Heavybag Media was the heavy medalist at The 2006 Advertising Club of Connecticut Awards this year, capturing three medals for its marketing efforts on behalf of NFW, the rising luxury watch brand.

The New Haven-based interactive marketing agency, Heavybag Media, earned Gold Medals in the “Logo Design” and “Interactive Online Digital BtoB Website” categories and a Bronze Medal in the “Four-Color Print Catalog” category. The elements are all part of the company’s complete marketing and branding campaign for NFW.

Jackie Peters, Chief Creative Officer of Heavybag Media, said, “We are thrilled to be recognized for our efforts and we are even more excited for NFW because the brand is having such tremendous success. Having your work noticed by the industry and the general public is a great feeling.”

In addition to the traditional, award-winning advertising categories employed for NFW, Heavybag Media creates complete interactive marketing campaigns for its clients. The company’s web-centric approach, brand immersion, and consumer participation strategies have become signature strengths of Heavybag Media.

George Fox, president of NFW, said, “Heavybag Media came up with original ideas that were a perfect fit to the image, quality, and style of our products. The entire marketing effort has been seamlessly integrated to appeal to all of our target audiences from individual consumers and retailers to corporate customers and promotional partners.”

In addition to NFW, the Heavybag Media client roster includes New England Brewing Company, Yale University, eHarmony, Getty Images, and Boehringer Ingleheim, among others.

About Heavybag Media
Heavybag Media, founded in 2002, is a concept-to-completion interactive marketing company that immerses a target audience in its customer’s messages. Based in New Haven, CT, the company creates interactive content that people choose to experience. Heavybag Media’s staff is uniquely equipped to formulate complete integrated marketing projects tailored to meet each customer’s goals. The company also develops original mobile technology games under its Robotube Games LLC subsidiary. For further information, visit the company websites at www.heavybagmedia.com and www.robotubegames.com.

About The Advertising Club of Connecticut
The Advertising Club of Connecticut is the largest professional association in the state serving advertising and marketing professionals. The more than 400 members, who share a passion and a connection to advertising, include ad agency executives, media representatives, public relations practitioners, printers, photographers, graphic designers, art directors, copywriters, and web designers. The Ad Club hosts networking events throughout the state; provides seminars on topics for debate and discussion; offers opportunities to meet with colleagues and potential clients; matches needs and skills through internships; award scholarships; and recognize the very best advertising in the state. The organization produces charity events that benefit the Connecticut Children's Medical Center and The Annual Rob Branham Scholarship. For more infomration, visit the organizations website at www.adclubct.org

For Heavybag Media sales, contact:
Heavybag Media LLC, 441 Chapel Street, Suite 3-1, New Haven, CT 06511; T: 203-624-4117; www.heavybagmedia.com