Preteens Unhappy With America's Direction, Survey Shows

DECISION ANALYST INC.


For Immediate Release

Contact: Cristi Allen
callen@decisionanalyst.com
817-640-6166
http://www.decisionanalyst.com


In Reversal From One Year Ago, Preteens Now Say U.S. On “Wrong Track,” According to Decision Analyst/Hypothesis Group Survey


ARLINGTON, Texas — By a large margin, America’s preteens are not happy with the state of their nation, according to a nationwide survey by Decision Analyst Inc. and Hypothesis Group.

When asked whether the nation is on the “right track’’ or “wrong track,’’ 63 percent of respondents 9 to 12 years old said the nation is on the wrong track. It is a complete reversal from last year, when 63 percent of preteens said the nation was on the right track.

This spring Decision Analyst and Hypothesis Group, two leading marketing research firms, completed their second annual “Hot Or Not?’’ survey measuring attitudes of preteens toward celebrities, products, brands — and the nation at large. This year’s survey was based on a statistically balanced sample of 1,026 preteens 9 to 12 years old. The margin of error is plus or minus 3 percent.

This year the preteens were given a chance to comment on their answers. Among those who believe the nation is on the wrong track was a respondent who said, “Because of the war situation.’’ Another said, “Bush is a bad president,’’ while another said, “My parents are always broke because of how the U.S. economy is now. And I can’t never get everything I want.’’

Comments from those who said the nation is on the right track included the following: “Because George Bush rocks,’’ “Life is good in the USA,’’ and “Things are going okay.’’

For more information about the study, including a complimentary set of charts based on key findings, contact Allan Hauptfeld at ahauptfeld@hypothesisgroup.com, or call 213-533-7008. For more information about Decision Analyst’s American Consumer Opinion® online panel, contact Cristi Allen at callen@decisionanalyst.com, or call 817-640-6166.



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About Decision Analyst Inc.

Decision Analyst Inc. (www.decisionanalyst.com), based in Dallas-Fort Worth, is a leading international marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, high technology, medical and pharmaceutical, utilities, and e-commerce industries. Decision Analyst also operates the American Consumer Opinion® online panel, one of the world’s largest Internet consumer opinion panels, with more than six million participants.


About Hypothesis

Hypothesis Group (www.hypothesisgroup.com) is a full-service marketing research and consulting firm with offices in Los Angeles and New York. Hypothesis has particular expertise in the development and implementation of child, family and educator-targeted research. From concept generation through development, refinement, production, launch, and communications, Hypothesis Group helps clients bring child-oriented products, programs, and services to market based on innovative research techniques.