Retail Display Bin Effective for Moving Clearance Products

July 27, 2006: ST. LOUIS, MO – Some products sell, and some products don’t. When they don’t they wind up on retail clearance. But what if they don’t even sell on clearance?

Retail store owners sometimes become frustrated when they have trouble moving their clearance stock. The assumption is that the product is so poor it won’t even sell at a discount price. But there may be more to it than that.

“Retailers often wonder why some drastically reduced clearance items sell better than others,” said Nu-Era Director of Marketing and eCommerce Chris Weis. “Sometimes it just comes down to how well you’ve presented the product to your customer.”

Weis’ company Nu-Era specializes in providing fixtures and supplies for retailers nationwide. Nu-Era offers a wide variety of retail display bins and dump tables at www.nu-era.com.

According to Weis, retail display bins work well because they remove the product from the ranks of the regular merchandise. The customer sees that the product has been set aside and the retailer is able to use signs to indicate that the bin represents a good value.

Weis cautions that stocking clearance items in store aisles alongside your regular priced merchandise may cause a bigger issue than most retailers realize.

“By putting clearance items next to related items at regular price, retailers actually can devalue the product category in the customer’s mind,” Weis said. “Why would they want to buy a ten dollar widget, when one of comparable appearance and quality is selling for $3.50 on clearance right next to it?”

Appearance creates impressions according to Weiss, and putting clearance priced items right next to regular priced items creates the impression that they are equals in everything except price. Weiss recommends that retailers use retail display bins to create the necessary distinction.

Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at www.nu-era.com.