CHERRY NAMES KEVIN RAFFERTY DIRECTOR OF COMMERCIAL SALES

PLEASANT PRAIRIE, WI – Cherry Corporation announces the appointment of Kevin Rafferty to the position of Director of Commercial Sales for the Cherry Electrical Products Division.

Rafferty will be responsible for sales in Cherry’s growing switch, sensor, keyboard and electronics product lines. He will report to Nigel Ball, Vice President of Sales and Marketing. Rafferty will be located at the company’s Pleasant Prairie, WI facility.

Said Ball, “Kevin has the experience, respect and relationships necessary to successfully lead the Commercial Sales Group. With Kevin’s leadership, we will rapidly execute our strategy to delight our customers with outstanding service and highly differentiated products.”

Rafferty was previously Cherry’s National Channel Sales and Marketing Manager. He has held various positions of increasing responsibility within Cherry for 20+ years.

Rafferty is a graduate of the University of Wisconsin-Whitewater and holds a degree in business administration.


About Cherry Corporation

Cherry Corporation manufactures standard and custom electrical switches, sensors keyboards and mechatronic controls worldwide for diverse markets, including automotive, heavy vehicle, security, point-of-sale, and white goods. The company is headquartered in Pleasant Prairie, WI and has seven wholly owned subsidiaries in Germany, Czech Republic, China, Mexico, Australia, England and France. For more information, visit www.cherrycorp.com.

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