Professional Kitchen Gets A Helping Hand Styling Food From Identity Developments

MADISON, Wis.— Professional Kitchen is all about styling food, and now with the help of Identity Developments, StylingFood.com provides a peek at what's happening in the kitchen. StylingFood.com, the new website for Professional Kitchen is part portfolio, part mouth-watering gallery.

Professional Kitchen, a small Midwest food styling, recipe development and testing company located in Verona, Wis., has been serving the needs of a long client list, a veritable who's who in the food industry, since 1983. StylingFood.com provides both a professional and personal glimpse at the work of Professional Kitchen and Nancy Froncek, the stylist behind the style.

"StylingFood.com was born out of practical need, but not what one might imagine," states Brian R. Brown, principal for Identity Developments, the web development firm that developed StylingFood.com. "Certainly the site will introduce Professional Kitchen to new clients and generate additional business. However, Professional Kitchen already has a very impressive client list and maintains a steady workflow. The driving force was the effort and expense incurred whenever a prospective client requested to see a portfolio of work, a common practice in the industry. Gathering up photos, printing duplicates, compiling everything, shipping it off, the risks involved for damage or loss, and the time required for all that… there had to be a better way. StylingFood.com was that better way, and if it introduces Professional Kitchen to new clients and generates new business, so much the better."

StylingFood.com brings that portfolio feel to the front, with strong focal points of breath-taking photos. However it may not be a good website for viewing on an empty stomach, as the site features photos of food ranging from downright delicious to gourmet gorgeous. Professional Kitchen is anything but your everyday food styling company, and along with the expected food photos, there are amazing floral photos of some of the different flowers grown specifically for use in projects.

For those far removed from food styling and the food industry, StylingFood.com may just provide a casual stroll through a different kind of gallery. Don't be surprised when you get a feeling of familiarity the next time you pass a billboard for your favorite fast food restaurant or are making the rounds through the aisles of your neighborhood grocery store.

Identity Developments, www.identitydevelopments.com, is a full service web development firm specializing in XHTML, CSS, table-less layout, highly accessible and standards based websites. Identity Developments provides website design, maintenance, hosting, SEO/M, domain name registration and management services. Identity Developments, based in Madison, Wis., where it's not about websites, it's about your identity.

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