Objectware Inc Launches New Business-to-Business eCommerce Website for Irvin Alan Design

Objectware Inc., a web development company based in Atlanta with an active branch in Northern Virginia, announced today that it has launched a new business-to-business ecommerce website for Irvin Alan Design.

Irvin Alan was originally known as B.H. Irvin Company and was founded in 1898. Their significant history and reputation for customer service has allowed them to develop one of the largest collections of fabrics to suit almost any purpose or requirement. Irvin Alan has a brick mortar showroom and provides instant access to the many thousands of fabrics in their inventory online. Irvin Alan prides themselves on their superior customer satisfaction and the fact that 98% of their orders are fulfilled on the same day they are placed.

Irvin Alan Design was challenged with a growing need to further their fabric distribution business and streamline the procurement and communication methods with their clientele. Selling fabric to interior designers necessitated easy browsing and comparing capabilities. The website was tasked with providing an accurate depiction of Irvin Alan’s products including distribution of memos and sample books in order to feel and touch the end product.

Today, fabric distributors spend small fortunes in producing “sample books”. Sample books contain small swatches of all the seasonal fabrics so that designers and consumers may view, touch and compare sample fabrics. As you may imagine, this is a process with very intensive overhead. From the distributor’s side they must produce and ship the sample books to support their business. From the designer’s side they must be able to find the fabrics they want, which may mean sorting through a small library of sample books and then repeating the process again to find other samples for comparison. This leads to a tremendous amount of time and effort on both sides of the equation as they strive to find the perfect materials for both interior designers and their customers. “We are fortunate to find a customer who understands their market and has demonstrated both the innovation and determination required to stay ahead of the curve,” noted Erez Katz - president and CEO of Objectware, Inc.

Irvin Alan engaged Objectware after several prior attempts to translate their vision to reality. In effort to make life as an interior designer a little easier, Irvin Alan approached Objectware with a challenge. As a result, Objectware developed a state-of-the-art e-commerce website for Irvin Alan. The website (www.irvinalandesign.com) allows interior designers to view fabric samples online and determine exactly where they may be found in a corresponding sample book, or just order memos, or swatches, of the fabric they would like to compare. Designers may also e-mail samples of these fabrics to their customers with comparison fabrics so that they may share them with friends and/or family for opinions. Interior designers still benefit from Irvin Alan’s standard in customer service and their same day fulfillment record. They are now capable of searching for fabrics and ordering it all on the web. Dealers and business customers can also utilize Irvin Alan’s website as a method for finding new fabric ideas and order it straight online.

“The newly developed irvanalandesign.com website has surpassed my expectations,” said Tony Zoellner - President of Irvin Alan Fabrics. “Not only because it’s on the cutting edge of technology, but from our customer’s reactions as well. It simply sells itself. Once a designer spends just 5 minutes on the website, they quickly discover what a unique tool and an incredible time-saver it is. The ‘coordinating fabrics’ feature and ability to email a group of fabrics for an entire room to a client are by far the biggest attractions to the site. The volume of orders generating from our website is exploding.”

About Irvin Alan Design
Irvin Alan carries upholstery, drapery, and multi-purpose fabrics and linings, and has been able to develop one of the largest collections of fabrics to suit almost any purpose or requirement. Whether your needs are for upholstered covers of fabric or leather on seating surfaces, or for window treatments, bedspreads, slipcovers, and other home accents, Irvin Alan Design has what you are looking for. Fabrics are in-stock and ready to ship: Irvin Alan Design has a 98% order fulfillment rate. With their trained and qualified staff of individuals, Irvin Alan Design remains committed to providing the best customer service in the industry. The original B.H. Irvin Company was founded in 1898. Today it is known as Irvin Alan Fabrics. The Irvin Alan Design division began in 2005.

For more information on Irvin Alan Design, please visit www.irvinalandesign.com or call 866-711-1000.

About Objectware Inc
Established in 1996, Objectware Inc, a professional web development company based in Atlanta, Georgia with an active branch in Northern Virginia, offers web development, wireless solutions, custom software development, and e-commerce applications. By focusing on helping companies create an innovative and effective web presence, Objectware allows them to generate a significant return on their Internet investment. Objectware's suite of custom web development services empowers business by leveraging web technology in order to attract new customers; increase efficiency; reduce operating costs; and boost customer satisfaction.

For more information on Objectware, please visit www.objectwareinc.com or call 877-589-2233.