eMitzvah.org: Helping Jewish Communities One Shopper at a Time

As the name and motto suggests, eMitzvah.org was created with the intent to raise funds for Jewish communities across the country. eMitzvah.org has partnered with hundreds of the most well known online retailers, such as Target, Wal-Mart, Best Buy, etc. A portion of each sale made through http://www.emitzvah.org/ will be donated to the Jewish Community. Contributions will range from 0.40% to as much as 32% being donated to causes such as Jewish education, immigration, the elderly, the homeless, and public health & medicine.

The President of eMitzvah.org emigrated from the former Soviet Union to the U.S. as a toddler with his parents who had very little money or possessions. “It’s time I gave back to the Jewish Community that helped me and my family establish ourselves with jobs and an education,” says Ed Gecovich – President of eMitzvah.org.

Charity malls such as eMitzvah.org have gained significant popularity over the past few years, but eMitzvah.org has found a niche that seems to be untapped in the market place, raising money for the Jewish Community. Other sites tend to be confusing to the consumer, requiring registration with a username and password. Not eMitzvah.org! One of its basic principles is based on being “hassle free” to the consumer with no registration required. Additionally, with one click of the mouse, the consumer enters the mall.

“I shop on the Internet, I give to charity – why not combine the process into one,” says Doug Lantsberg – VP of eMitzvah.org. eMitzvah.org has launched their site in Cleveland, Ohio with the funds raised being distributed through the Jewish Community Federation of Cleveland. Other cities that will be added to eMitzvah.org in the near future include Chicago, Detroit, and Pittsburgh just to name a few.

“We want be the premier online shopping mall that raises funds for Jewish Communities across the country,” says Jack Gecovich – VP of eMitzvah.org. In my discussions with the management team, they shared an interesting thought. A dentist or doctor in private practice may spend as much as $500 per year on magazine subscriptions. By purchasing magazine subscriptions through eMitzvah.org up to $100 could go to your local Jewish Community. They go on to add, “We want consumers to understand the importance of how everyday purchases can benefit individuals who may not be as fortunate.”