Ed Sykes and Joy Fisher-Sykes are Featured Leadership Speakers at Toastmaster International Convention

Ed Sykes and Joy Fisher-Sykes, Co-founders of The Sykes Group, will be featured speakers at the 2006 Toastmasters International Convention held at the Washington Hilton in Washington, DC, on August 26th. The title of their presentation is “The Business of Toastmasters: How to Create a Vibrant, Motivated and Profitable Club.”

Ed Sykes and Joy Fisher-Sykes will share secrets for treating your club, association, or group as a growing business. Ed and Joy, while volunteering for Toastmasters as Club Extension Specialist and District Public Relations Officer, respectively, have created and mentored five new clubs in 2006: Norfolk Naval Shipyard HRSC, GEICO, Booz, Allen and Hamilton, Verizon, and Johnson Controls, with vibrant starting memberships of over thirty plus and growing. They are currently working with State Farm Insurance to start a new club. These organizations realize that outstanding communication skills improve employee morale, customer relations, and, ultimately, better performance and bottom line.

“Many non-profit groups act like they are non-profits,” says Ed Sykes. “However, they have an obligation as leaders to market, provide the product or service guaranteed in their “contract” (the membership application), and take care of their “customers” (the members). “Just like a corporation,” says Joy Fisher-Sykes, “you are responsible for working with your “shareholders” (your area, division, and district officers) to provide the best product or service for your customers to grow your “business” (the organization).