Prudential Gary Greene, Realtors Recognized Nationally for Highest Increase in Closings by RealEstate.com

HOUSTON - Prudential Gary Greene, Realtors received national recognition by RealEstate.com for the highest increase in closings at RealEstate.com's annual partnership retreat at the Ponte Vedre Inn and Club in Jacksonville, Florida.

Patia Strickland Smith, director of e-business for Prudential Gary Greene Realtors, received the "Top Increase in Closings" award from Thomas J. Reddin, CEO of Lending Tree and Real Estate.com; and Eric Cunliffe, senior vice-president and Dave Clark, regional vice-president of the central region.

"I am honored to receive this award," said Smith. "Our e-business team has worked hard to raise the bar in service and results for online customers."

Many online consumers are in the early stages of researching the housing market and require nurturing and cultivating over long periods. An e-business lead cultivation system addresses this need and is maintained through personal contacts as well as other non-invasive marketing methods. Prudential Gary Greene, Realtors' e-business department has a well-trained sales force and specializes in serving the needs of the online consumer. The award marked the third one for the company from RealEstate.com having received the One Million Dollar Club Award in 2004 and the Highest Overall Close Rate in 2005.

According to the National Association of Realtors 2005 Profile of Home Buyers and Sellers, 79 percent of buyers used the Internet to search for homes. That figure is up eight percent from 2003.

Due to these facts, an effective broker today has an Internet marketing strategy that ensures broad-based Web coverage, traffic and e-lead management. In addition to managing e-leads from RealEstate.com, the Prudential Gary Greene, Realtors e-business department supervises broker leads from the exclusive Prudential partnership with YAHOO.com, ranked number 1 in the world by Alexa.com for the highest traffic, and GaryGreene.com.

"Prudential Gary Greene, Realtors continues to be, time and again, a truly valuable member of our network," said Dave Collins, vice-president, RealEstate.com. "By earning the Top Increase in Closings Award, the firm has only further demonstrated their commitment and dedication to being successful in the online real estate business."

ABOUT PRUDENTIAL GARY GREENE, REALTORS:
Prudential Gary Greene, Realtors has grown to include 25 offices in the Greater Houston Area - 16 company-owned offices and nine affiliated offices - representing over 1100 agents. Prudential Gary Greene, Realtors is ranked #14 in the Prudential Real Estate Network. With annual written sales in excess of $2.4 billion, it is the area sales leader and serves every major residential neighborhood in Houston and surrounding areas. As partners in the company, Marilyn Eiland and Mark Woodroof are actively engaged in the daily operations. Prudential Gary Greene, Realtors has a national referral base of over 1,600 real estate offices, and it is the Houston area's exclusive member of The Vision Group, whose member brokerages represent major markets throughout the United States and produce in excess of $30 billion in residential sales annually. www.GaryGreene.com.

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CONTACTS:
Marilyn Eiland, Partner
Prudential Gary Greene, Realtors, 713-465-6644
marilyn@garygreene.com

Susan Love Fitts Communications, 936-597-8825
susanlovefitts@consolidated.net