Vermont Search Engine Optimization Firm, Digital Road Consulting, Launches Website For Local Businesses

Digital Road Consulting (DRC) has officially launched their new website, http://www.digitalroadconsulting.com. The site includes many features that will aid small and medium sized local businesses which want to understand and utilize online marketing. DRC president Jon Hall, says "the launch of this website marks the initial phase in the build-out of a comprehensive initiative which will allow small and medium sized local businesses in Vermont and New Hampshire to compete for limited marketing opportunities in the search engines. Digital Road Consulting wants to be the firm those businesses turn to for all of their search engine marketing needs."

The DRC website offers clear explanations and provides a thorough education about SEO for those with little or no knowledge of search engine optimization. It clearly lays out the opportunities to local businesses who utilize it and the threats to those who don't. Information is presented with the technical jargon stripped away to reveal easier to understand and less intimidating explanations.

The website also features free and detailed instructions which allow the small business do-it-yourselfer to optimize their site to rank high in the search engines. It emphasizes ethical techniques and best practices as laid out by the search engines. It also reveals potential optimization pitfalls, exposes scam optimization solicitations and explains risky techniques which small businesses should avoid.

For local businesses which need a full service firm to perform optimization, the website describes the full suite of services DRC offers. Included is the commitment to offer inexpensive website development and hosting for businesses who have yet to establish a web presence.

Finally, the site explains the burgeoning field of local search. Hall says "although Yahoo!, Google, AOL and Ask Jeeves have launched local search initiatives, local search is still in its infancy. Look for it to really explode over the next couple of years. With GPS, mapping and an always on world, people will increasingly access business data while on the go. That will usher in a rapid replacement of the traditional Yellow Pages with online search. Local businesses need to understand the implications of this to their business."



About Digital Road Consulting
Digital Road Consulting (DRC) is a full service search engine optimization company located in the Upper Connecticut River Valley of Vermont and New Hampshire. DRC began offering commercial search engine optimization services in 2003. Digital Road Consulting's website optimization services are aimed at small and medium size businesses which target English speaking visitors. All website optimization services are performed completely in house and meet the industry's highest standards, using ethical techniques and best practices as recommended by the search engines. DRC was founded and is managed by Jon Hall. Jon has an extensive background in marketing and sales in the business to business (BTB) and business to consumer (BTC) sectors, both in product and service environments. For more information visit http://www.digitalroadconsulting.com.