Fine Art and Internet Advertisements Combine to Create a New Form of Advertising Promotion

July 20, 2006 (PRLEAP.COM) Entertainment News
St. Louis, Missouri — Internet advertisers have discovered that web site promotion through pixel ads on famous artwork bring thousands of impressions and steadily increasing click-throughs.

In 2004 Picasso's "Boy With Pipe" became the world's highest priced painting sold at auction for $104.1 million. Now advertisers are able to place unique advertising images on the famous work of art through pixel advertising.

The promotion is offered by ArtQuest at the web site http://www.artpixelads.com, where advertisers choose pixel blocks on the painting and upload images that link to their web sites. The location and placement of pixel advertisements on the painting is on a first come, first served basis.

"Current advertisers are certainly being creative in their ad placements," explained Kathy Kahre-Samuels, creator of the site. "One advertiser placed a band-aid over the eye of the boy, another a Polaris star in the center of his forehead, and still another placed a name tag on the boy's shirt. I think Picasso would love it."

There are 874,100 pixels on the painting, which are available to advertisers starting at $25 for an advertisement block of 100. Each ad on the site is guaranteed to continue for at least five full years.

"That's approximately one cent a day for a one-block pixel ad for a five-year placement. An advertiser chooses an ad location on the painting and once the pixel blocks are purchased, an image or logo can be posted on the website along with a description and direct link to the advertiser's web site," said Kahre-Samuels.

Pixel advertising is one of the fastest growing advertising trends. However, many pixel sites do not have sufficient traffic to generate meaningful click-through conversions for advertisers.

Art Pixel Ads will also be linked from the main page of http://www.ArtQuest.com to give further exposure to the art pixel advertisers. ArtQuest has been online since 1996 and has established traffic that has targeted the art market for over 10 years with many thousands of unique web visitors per month who are directed to http://www.ArtPixelAds.com.

"The site is user-friendly, and each screen makes ad creation and placement simple. Once a pixel ad is placed, a visitor can click on any image and be transferred to the advertiser's website," explained Kahre-Samuels. "As advertisers continue to post images, the painting will become a new work of art."

About Art Pixel Ads:
People from all over the world regularly visit ArtQuest.com to buy and sell fine art. That company now directs their web traffic to a unique art pixel advertising web site. Kathy Kahre-Samuels is the creator of both sites.

Press Contact:
Kathy Kahre-Samuels
314-961-2400
pr@artquest.com

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