FREE Shipping from Atlantic British Now Available

Company Aims to Help Customers Save Money in Wake of Soaring Fuel Costs

July 19, 2006 (Clifton Park, NY) – Atlantic British Ltd., an automotive parts and accessories supplier for Land Rover vehicles, has announced a new FREE shipping offer for retail Land Rover customers. The offer provides free ground shipping for orders over $350 now through August 31st, 2006.

“It’s a tough marketplace right now,” said Stephen Springer, Partner and President of Atlantic British Ltd. “Rover owners are as wary about fuel and energy costs as any other consumer, particularly with the summer travel and high temperature season upon us. We wanted to give something back as an incentive to customers who are considering larger buys with us. We have a wide range of suspension kits, brake kits, exhaust systems, brush bars, etc. that are larger ticket items and aren’t exactly cheap to ship. Covering shipping on these purchases will hopefully provide some added relief to our customers in a tough financial climate. If they purchase, the shipping costs are on us – including the increased fuel surcharges and rate increases we're seeing from most carriers. We believe it is a great time for a free shipping offer.”

The free shipping offer is valid for orders over $350 with Atlantic British through August 31st, 2006. Free shipping is offered at ground track rate in the lower contiguous 48 states only. The offer is not valid on items that ship via truck freight. Certain heavyweight or large products are also excluded from this offer. Call toll-free 800-533-2210 or visit www.AtlanticBritish.com for details.

About Atlantic British Ltd.: Atlantic British Ltd. is America's oldest and largest independent supplier and manufacturer of premium parts and accessories for Land Rover, Jaguar and Mini Cooper vehicles; serving North American retail and wholesale customers since 1970. The Company provides a wide array of premium parts, accessories and performance upgrades imported from around the world; many of which are available nowhere else. Our vast product line is available through numerous catalogs published yearly and online at our commerce websites at www.AtlanticBritish.com and www.MiniCarParts.net. Atlantic British Ltd. has no affiliation, real or implied, with Land Rover UK Ltd™ or Land Rover of North America™ or with Bayerische Motoren Werke Aktiengesellschaft™, BMW AG™, The BMW Group™ or BMW of North America™ . Any reference to Land Rover™, Range Rover™, Range Rover Sport™, Range Rover Classic™, Discovery™, Discovery Series II™, Land Rover Defender™, Freelander™, LR3™, Land Rover Series™, Mini Cooper™, Mini Cooper S™ or use of related genuine part numbers is intended for reference only.