The IziCwe Code reviewed by Reuel Khoza

In his foreword to the international edition of The IziCwe Code, Reuel Khoza, chairman of Nedbank and the NEPAD Business Group, calls for South Africans to "cast their minds back to significant eras gone by to derive lessons that are useful for present day challenges … This is why The IziCwe Codse is so informative and pertinent … Nikolaus Eberl and Herman Schoonbee have thrown down the gauntlet. It is up to us to take up the cudgels to unearth pearls of wisdom from other African leaders."

Based on twelve years of global research, The IziCwe Code is about internal branding strategies from Emperor Shaka, aimed at engaging the emotional drivers of employee commitment (coined EmotiVators™ by Dr Nikolaus) and building total commitment to delivering the brand promise.