Annual Shipments of Digital Photo Frames Will Exceed 12 Million in 2010

For Immediate Release
Contact: Jenny Barrett, Chelsey Tyson
Parks Associates
972-490-1113
Email: Jenny@parksassociates.com, Chelsey@parksassociates.com

Annual Shipments of Digital Photo Frames Will Exceed 12 Million in 2010
Digital Photo Frame Market Experiencing Well-deserved Rebound

Dallas, Texas, July 15, 2006 – The global market for digital photo frame products will exceed 12 million units by 2010, up from an estimated 700,000 units shipped in 2005, according to Digital Cameras and Imaging: Analysis and Forecasts, a recently published report from Parks Associates. A digital photo frame is an electronic device in a conventional photo-frame form factor, and it allows consumers to store and display digital pictures on an LCD screen.

“The digital photo frame market has finally emerged from the doldrums of 2001-2003, when low consumer interest and high hardware costs dampened demand,” said Harry Wang, research analyst at Parks Associates. “This reinvigorated market is ready for its second life.”

Digital Cameras and Imaging: Analysis and Forecasts attributes the renewed interest in digital photo frame products to consumers’ heightened familiarity with digital imaging applications, the growing number and increasing significance of digital pictures in households around the world, more affordable prices for hardware and flash memory, and better product design and features, which create a more enjoyable user experience.

“This industry still has to clear a few bumps in the road ahead, and consumers are not likely to change their habits overnight,” Wang said. “But gradually, the digital photo frame will convince families of its many merits, including convenience, ease of use, and stunning visual effects.” Wang also believes expanded retail presence will further heighten consumers’ awareness and push the product category into the mainstream.

Digital Cameras and Imaging: Analysis and Forecasts offers a holistic picture of the entire digital imaging value chain, focusing on the hardware, software, and services that fulfill the imaging needs of consumers. It probes consumers’ usage patterns and purchasing behaviors, segments consumers based on their imaging needs, evaluates product and pricing strategies of current products and services, analyzes market drivers and barriers, profiles major players, and estimates the market potential for digital cameras, photo printing services, and the emerging digital photo frame products and services.

For additional information on Digital Cameras and Imaging: Analysis and Forecasts, visit http://www.parksassociates.com or contact 972-490-1113 or sales@parksassociates.com.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts multiple fall events and co-hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com.