Novel Marketing Tool Keeps Vendors to the Legal Profession “Top of the Mind”

Ardsley, New York July 10, 2006—Introducing a novel marketing tool for vendors to the legal profession, the Billable Hour Company now offers customized watches and clocks. Vendors—including court reporters, investigators, title companies, jury consultants, appellate printers and legal technology firms, among others—can now purchase Billable Hour timepieces imprinted with their logos on the company’s patent-pending clock dial, which is divided into six-minute increments (the same way many lawyers bill their time).

“In an increasingly competitive business-to-business climate it’s becoming harder and harder for companies to stand out in the minds of their customers and prospects,” says Billable Hour partner Mark Solomon. “Plus, the most common business gifts—including wine, flowers and food—either go unused or, once used up, are discarded.”

A custom timepiece carries none of these drawbacks. “When you consider how often you check the time during the day, a clock or watch is a perfect advertising medium,” Solomon continues. “It keeps the vendor in mind day after day, year-round, for years to come. And as the recipients show off their humorous timepiece to their friends and colleagues, the vendor gets exposure to new prospects.”

“Clients want you to understand their needs, concerns, and expectations,” adds partner Lisa Solomon. “They make the strongest connections with vendors who ‘get’ them. And nothing resonates with people more than humor.” Ms. Solomon also points out that legal vendors aren’t the only ones who can make an impression with the company’s custom watches and clocks: lawyers can reap similar “top of the mind” benefits by giving the timepieces as “thank you” gifts to their colleagues who refer them business.

The custom logo timepieces are available exclusively through the Billable Hour Company’s website, at www.TheBillableHour.com/custom.php, and are 15% off through Labor Day.

About The Billable Hour Company
The Billable Hour Company sells watches and clocks especially for lawyers, law students and legal professionals. Their timepieces feature dials marked in six-minute increments—the same way many lawyers bill their time. For additional information, contact Lisa Solomon or visit the company’s website at www.TheBillableHour.com.