RESPONSE, LLC Wins 4th Nationally Recognized Marketing Award for 2006

New Haven, CT- Response, LLC, one of Connecticut’s fastest growing and most innovative, full service marketing agencies, has been awarded a Public Relations Society of America (PRSA–Southern CT Chapter) Mercury Award. The Mercury Awards recognizes outstanding work in the public relations, communications, and marketing professions. Response won in the Strategic Campaign–Marketing Products/ Services category for its 2005 work on Logitech’s “Beat Boomer” Football Challenge Program, an on-line consumer football game, which challenged individuals to select each weeks winning team for each NFL football game. New in 2005, each player would need to test their skills and football knowledge directly against ex-NFL great and legendary quarterback; Boomer Esiason. To win, each participant needed to “Beat Boomer” by having a higher weekly score the Mr. Esiason. By beating Boomer, participants where eligible to win great Logitech prize giveaways. Boomer Esiason, a critical addition to the game in 2005, submitted his picks each week and ended up placing in 125th place out of over 50,000 participants.

“We are proud to be recognized by the PRSA for our creative design work on Logitech’s “Beat Boomer” campaign,” said Peter Franz, President and Founder of Response. “This was an extremely creative, multi-faceted project that had a myriad of innovative marketing components to it. We are pleased that we were able to work with Logitech to penetrate a wide variety of marketing channels and successfully deliver strong results in terms of promotion awareness, game registrations, sales of Logitech’s Harmony Advanced Universal Remote and donations to the Boomer Esiason Foundation.”


The multi-faceted Logitech “Beat Boomer” campaign included event marketing programs, trade and consumer programs, regional television and print advertising, as well as radio and digital coverage.
The dual purpose of this campaign was to promote and drive sales of Logitech’s new
880 Harmony Remote as well as to increase contributions and awareness of the Boomer Esiason Foundation (BEF), an organization dedicated to finding a cure for cystic fibrosis. Logitech is a global manufacturer of multi-media accessories for computers, gaming and television.

Response was honored at an awards ceremony hosted by the PRSA on June 8 at the Chevrolet Theatre in Wallingford, Connecticut.

About Response:
Response, LLC is a multi-disciplined agency specializes in developing effective, customized marketing solutions that allow their clients to realize their sales and marketing objectives. Keeping in line with Response’s intriguing tag line, The Power to Provoke, the agency aims to develop innovative solutions to changing behaviors by producing an immediate, pre-determined emotional or physical response with their clients’ target audience, ultimately driving positive results.

Response provides creative and innovative vehicles including digital marketing, brand development, public relations, advertising and media, sales support and merchandising, trade and consumer events and marketing and promotions. Response provides marketing solutions for such well-known companies as Logitech, Star Brand Imports (a division of Heineken), Black & Decker, Stanley, Bank of America, BIC, and Yale University School of Medicine.

For further information on Response, please go to www.thepowertoprovoke.com.
About Logitech:
Founded in 1981, Logitech designs, manufactures and markets personal peripherals that enable people to effectively work, play, and communicate in the digital world. Logitech International is a Swiss public company traded on the SWX Swiss Exchange (LOGN) and in the U.S. on the Nasdaq National Market System (LOGI).
About Boomer Esiason Foundation (BEF):
The Boomer Esiason Foundation is a partnership of leaders in the medical and business communities joining with a committed core of volunteers to provide financial support to research aimed at finding a cure for cystic fibrosis. The Foundation works to heighten education and awareness of cystic fibrosis and to provide a better quality of life for those affected by cystic fibrosis.


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