How an Interactive Online Community targetted at locals of Witney came into being

Harry Patel, the owner of Mywitney.co.uk, wanted a website that would serve as a directory on Witney, allow local people to interact through a variety of community building/ value adding functionalities, and allow them to catch-up on local news and events.

Importantly, Harry also wished to manage the site himself and of course for it to generate revenues.

Pigtail Pundits, one of India's leading interactive agencies, developed a strategy that first looked to architect the site, which would enable mutual value exchange with visitors and offer an enhanced user experience.

After a thorough understanding of visitors’ needs and expectations, the team at Pigtail Pundits decided to make the user experience memorable, by introducing design and usability to a mix of local news, business services and strong community services.

What’s more, the client in London, was thoroughly trained on the system using a combination of Flash Tutorials, Help Files and email.

The MyWitney.co.uk portal is built entirely on Open Source tools. It features, Joomla Content Management System, Zoom Media Gallery, JoomlaBoard, Poll, Yahoo Weather, an alphabetical Business Directory, Event Listing, Google Adsense and Ad Banner Manager and Tracking system.