GTS-ME implements Macromatrix-powered Digital Signage Network at Abu Dhabi International Airport

Bangalore, India (February 04, 2005) – Macroworx Media Pvt Ltd today announced the implementation of a Digital Signage network by it’s partner, Global Technology Solutions (GTS) at Abu Dhabi International Airport in the United Arab Emirates.

Abu Dhabi International Airport is a state-of-the-art airport located in the UAE capital, which serves over 5 million passengers a year. The Abu Dhabi Duty Free (ADDF) has been voted ‘Best Duty Free in the Middle East’ for three years consecutively and consists of 29 branded shops and 64 branded corners.

A total of 35 plasma screens have been strategically placed in high-foot traffic areas of the Abu-Dhabi Duty free area. This includes several 50-inch Plasma Displays near the terminal gates, two 2 x 2 video walls near the Food Court and a large video wall of 3 meters by 2 meters in the central portion of the Duty Free shopping area.

A series of MacroMatrix Remote Players drive the plasma displays with advertising content, brand banners and public service messages. A local based FTP server with a high-speed data link to the GTS Network Operations Center (NOC) facilitates constant content updating, information dissemination and network monitoring on a 24 x 7 basis.

Shihas Kizihisseri, Managing Director of GTS described the need for a comprehensive, reliable and integrated solution at one of the world’s premier airports. "It is this philosophy that lies behind our decision to select the MacroMatrix Enterprise Digital Signage solution, which we hope will realize our goals - with the participation of Abu Dhabi airport - so that all our esteemed compatriots can share in its benefits", he said.

Macroworx’s on-site implementation services were instrumental in the successful completion of this digital signage network. The Macroworx team worked closely with the GTS technical staff to design, specify and install the technologies needed to meet the project objectives.