Obsidian Capital Group Inc Announces Its New Subsidiary, Prospects 121

NEWPORT BEACH, CA – July 6, 2006 – Obsidian Capital Group Inc (www.obsidiancapital.com), a venture capital and marketing company, announced the new marketing division of Prospects 121. Obsidian Capital Group is a multi-facet company and with the addition of Prospects 121, this allows for the company to provide advertisers with a scientific approach to conversion rate marketing.

Prospect 121 is a direct response marketing company focusing on the production of high volume business opportunity leads, mortgage leads, insurance leads, debt service leads, B2B leads and B2B lead generation and B2C order generation. Prospects is able to deploy a variety of lead generation strategies depending on the specific needs of the client. Internet media, call centers, direct response TV, direct response radio and direct mail are apart of the hybrid marketing techniques used to produce a synergistic effect and the greatest ROI.

“Prospects is a great answer to those that are frustrated with trying to figure out what does and does not work. By combining all marketing forces you are able to truly reach the audience and ROI needs all at the same time.” Says Jessica Hughes Director of Marketing.

Prospects 121 works with any advertising client’s media who are challenged with achieving the end result. Prospects deploys advanced creative and copy multivariate testing solutions in order to ensure clients reach a healthy ROI, while increasing customer life-time value (LTV). Prospects121 acts as an implementation intermediary between you, as the advertiser or e-commerce merchant and high performance Internet Media, Direct Response Radio media, and DRTV media. The end result is profitable ROI-based lead and order conversions.

“Lead generation and order generation is an extremely complicated process when done correctly. "Correct" means generating the lead or order while maintaining a healthy ROI and increasing the customer life-time value (LTV).” Says Dean Shafer, Prospect 121’s Director. “With Prospects 121, that is what we hope to accomplish, ‘correct’ lead generation.”

Prospects121 can help navigate you through the complex and competitive lead and order generation process, by delivering custom and allowing for real, measurable results.

Obsidian Capital Group, Inc., a private capital investor strategically focused in acquiring and investing in marketing and technology. Obsidian Capital Group is a high-end web-based developer delivering powerful .NET eBusiness solutions: solid, usable, intuitive web applications, without the hype.