Habana Joe Goes to College

West Long Branch, NJ (June 2006). Professor John Buzza and his Monmouth University Entrepreneurial students are joining forces with Habana Joe Trading Company (Habana Co.) to develop and market a new line of young men’s apparel.

Starting this Fall, Habana Co. will be working closely with the Entrepreneurial class at Monmouth University to create an entirely new line of trendy polo’s, tees, pants, shorts, and outerwear, tailored for the college student. It will bring the same quality and durability that Habana Joe is famous for, while introducing a style that fuses with the college scene. By utilizing the students, Habana Co. is offering the Entrepreneurial classes at Monmouth University the opportunity to work hands on in creating a national apparel line from the ground up. Students will have the full experience and responsibility of developing, marketing, designing, and ultimately the financial success of the new line for many semesters to come.

“Habana Co. is excited to have the opportunity to work with such bright, young students that can bring new insight into this market. This line will be successful not only because of the quality of our products, but because it is being driven by those who will wear it,” said Joe Gere.

With the introduction of this new line, Dean Averna has been brought in to serve as CEO of the combined brands. Mr. Averna stated, “We are all very excited about this new venture and what it could mean to our respective organizations. While we will continue to create the same high quality apparel as we have with our Dock to Dine line, the new line will address the three major needs of college students: wearability, affordability and style.”

For more information,
Visit www.HabanaJoe.com or www.TheHabanaCo.com
Habana Joe Trading Company
81 Pension Rd., Suite 102
Manalapan, NJ 07726
Tel. 718-576-2131

John S. Buzza
Monmouth University
400 Cedar Avenue
West Long Branch, NJ 07764
jbuzza@monmouth.edu
(732) 263- 5575