Retailers can now do Mobile Marketing from their Browsers

Relationship Technology provider Zaptext, today announced an integrated service which gives retailers a way of running mobile voucher (M-voucher) campaigns, without incurring infrastructure costs.

Mark Hardman (CEO) says “Despite the enthusiasm of retailers for SMS based promotions, the infrastructure requirements have been a big stumbling block. By integrating and web-enabling all of the underlying technologies, we have closed the loop and created a fully branded campaign management system which the retailer can manage from their browser”

Using the new system, the consumer registers on-line using a retailer-branded , multi-lingual web-registration facility. This can be in response to a specific advertising or TV campaign, or as a result of the retailers own web-marketing efforts.

A richly personalised M-voucher is sent to the consumer’s cell-phone, at a time determined by the retailer. When the consumer redeems in-store, staff can verify the voucher over the web.

Each M-voucher carries a unique, encrypted code, ensuring that profit leakage from multiple redemptions is stopped and subtleties such as multiple use and expiry dates can be managed with complete confidence.

Real-time campaign analysis is available via a secure web portal, allowing campaign redemption statistics to be analysed by demographic, by store, and by product.

The consumer’s details are stored in a web-database, ready for further relationship building initiatives, where the consumer can be contacted by personalised SMS, e-mail, and direct mail, all of which are auto-scheduled from the system, in line with the retailer’s objectives.

Hardman is enthusiastic about the possibilities for retailers, who so far may have been nervous about the entry costs, saying “We host and manage everything including the registration facility, back-end database, mobile infrastructure, and analysis facilities. If the retailer has a browser, then they can run mobile campaigns”

About Zaptext.com:

Zaptext.com provides hosted customer relationship and marketing technology via web and mobile

Contact:
mediarelations@Zaptext.com
+44 (0)1189 588400
http://www.zaptext.com