Display Mannequin in Retail Store Environment is Effective Sales Tool

June 25, 2006: ST. LOUIS, MO – What do one of the biggest films of 1987, a cheesy sequel in 1991, and one of the most powerful tools in retail clothing sales have in common? Mannequins.

Beyond being unlikely movie stars, Mannequins are among the most effective sales tools in a retail clothing environment. But according to Nu-Era Marketing and eCommerce Director Chris Weis, mannequins don’t just sell the clothes they are wearing. They are actually important tools for selling all of the clothes around them as well.

“The biggest thing that mannequins provide is a beacon to certain areas of the store,” said Nu-Era Marketing and eCommerce Director Chris Weis. “Mannequins dressed a certain way tell people who are in tune with that particular style that this area of the store is for them.”

Weis’ company Nu-Era is one of the nation’s leading providers of retail fixtures and supplies. Nu-Era sells a variety of mannequins to retailers nationwide, including high-end clothing boutiques, national department stores, and local consignment and new & used stores from their website, www.nu-era.com.

According to Weis, mannequins are important tools for all clothing retailers because they contribute to the store’s overall ambience and personality. More than any other element of the store, the way mannequins are positioned and dressed tells passersby and shoppers what type of customer your store caters to.

“The most important thing to remember is that customers view their favorite shopping destinations as reflections of their own personality,” Weis said. “As a result, it is important to use mannequins to display your products in a way that your target customers will identify with.”

Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at www.nu-era.com.

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