Xlibris Author, Fred Glueckstein, Sees Results From Well-timed and Persistent Marketing Campaigns

Sykesville, Maryland – Fred Glueckstein, author of The ’27 Yankees, has been asked to speak and hold a book signing on July 7, 2006 at the Baseball Hall of Fame in Cooperstown, New York. This is one of many engagements Glueckstein has been asked to attend largely as a result of his grass roots and online marketing efforts.

The ’27 Yankees was published through Xlibris, the leader in print on demand publishing. Glueckstein decided early on to go with Xlibris as he was looking for absolute design and content control over his book as well as extensive marketing and distribution support. Xlibris provided everything he was looking for in an affordable package. With Xlibris’ support, Glueckstein launched a wide-ranging marketing strategy that included sending galleys to libraries and bookstores, handing out business cards to everyone he met and sending out press releases to an online targeted audience. These efforts paid off with book sales.

About the Book

Published July 2005, The ’27 Yankees literally transports the reader back to that exciting and glorious season through the detailed and carefully crafted recreations of the games on the field and the events off the diamond. The book is unique in its concept and execution and sets a new standard for historical baseball research and presentation. The ’27 Yankees is, and will remain, the most complete historical account of the greatest team in baseball history.

Definitely a must-read to all baseball aficionados.

About Xlibris

Founded in 1997, Xlibris continuously gives writers the tools to become authors. In strategic partnership with Random House Ventures, Xlibris offers comprehensive publishing services from editing to proofreading, from cover design to page layout, from book marketing and publicity that open the marketplace of published books to everyone, and will strengthen and enrich the landscape of books and writing as a whole. For more information, visit Xlibris.com, or contact the Marketing Services Department at marketing.consultants@xlibris.com.