Patty Briguglio Featured In New Book: The Woman’s Advantage

MMI Associates, Inc.
7406-H Chapel Hill Road
Raleigh, NC 27607
(919) 233-6600 • (919) 233-0300 (fax)
patty@mmimarketing.com

For Immediate Release Contact: Patty Briguglio (919) 233-6600

Patty Briguglio Featured In New Book: The Woman’s Advantage
President Of MMI Associates, Inc. Shares Success With Women

RALEIGH, N.C. – Patty Briguglio, president of MMI Associates, Inc., is featured in the newly launched The Woman’s Advantage: 20 Women Entrepreneurs Show You What it Takes to Grow Your Business, by Mary Cantando, a nationally recognized expert on women business owners. Briguglio is featured in the third chapter of the book in which she discusses how she grew her business by developing and tackling strategic objectives. The Woman’s Advantage, which was released on May 1 by Kaplan Publishing, provides business strategies, coupled with personal accounts from women and others who successfully used these strategies, and will include information on four key business elements: organization, promotion, certification and expansion.

“I am honored to share my experience with women who are working to improve or start their business,” said Briguglio. “The best thing women business owners can do for their companies is look to each other for useful insight and take advantage of their unique position in the market.”

About Patty Briguglio:
Patty Briguglio is President of MMI Associates, Inc. a full-service marketing and public relations firm. Instrumental in founding organizations that benefit women, Briguglio was a founder of the Arizona Women’s Business Enterprise Council (AWBEC) and the Triangle Women Presidents’ Organization (WPO), a nonprofit organization whose members are a diverse group of entrepreneurial women presidents who have guided their businesses to generate at least $2 million in gross annual sales or $1 million for a service-based business. She has been active in the National Association of Women Business Owners (NAWBO) for more than 10 years, receiving many awards, most recently the NAWBO Rising Star Award and Member of the Year Award. Briguglio was named one of the 25 most influential Women In Business by the Triangle Business Journal. The National Federation of Independent Business (NFIB) named her the 2005 Small Business Champion of North Carolina. The Office of the Governor recently honored Briguglio with the Old North State award. Briguglio devotes her time to a number of civic and charitable organizations including the Assistance League of Raleigh, the Greater Raleigh Chamber of Commerce, Pines of Carolina Girl Scout Council, the Hospice of Wake County, and the Triangle Community Foundation (TCF). For more information, please call 919-233-6600 or visit the MMI Associates web site at http://www.mmimarketing.com.

About MMI Associates, Inc.:
MMI Associates, Inc. is a full-service marketing and public relations firm offering a wide range of services to help clients achieve measurable results in brand awareness, name recognition, market penetration and crisis management. Established in 1994 in Phoenix, Arizona, this award-winning firm was named one of the top 10 public relations firms in the state by Arizona Business Magazine and bizAZ Magazine. In North Carolina, the Triangle Business Journal’s Book of Lists for 2004 and 2005 recognized MMI as one of the top public relations firms in the Triangle. The firm has received numerous MarCom Creative Awards, the 2005 Videographer Award and the 2005 Millennium Award. For more information, please call 919-233-6600 or visit the Web site at http://www.mmimarketing.com.


Patty Briguglio
MMI Associates, Inc.
919-233-6600
patty@mmimarketing.com

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