HammerTap3TM Launches at eBay Live!

Up to 6 Months of Data, Streamlined User Interface, Seller-Specific Research

Orem, UT - June 21, 2006 - HammerTapTM , a Utah-based online business intelligence company today announces the release of HammerTap3. The new release includes several significant benefits, each of which represent major upgrades: a data history of up to six months; a streamlined, beginner-friendly interface; and seller-specific research.

When asked about the driving force behind the new release, Greg Cole, President of HammerTap, answered, “This release represents our response to numerous requests from the eBay seller community. The upgrades give HammerTap customers even more power to profit with optimized listings and a fuller grasp of their opportunities on the market.”

6 Months of Data

HammerTap now offers an unprecedented six months of data. When users complete a lower category-level search, they can view results for listings that closed in the last 90 days; plus, they can view a 90-day period of data beginning one year ago. For example, this month, sellers can run reports from March 2006 to the present day, as well as from June 2005 through September 2005.

The increased date ranges give details of market movement over the last three months, as well as an added forecast of what the movement of the market is likely to be over the coming three months.

User Interface

One consistent customer request was a streamlined user interface, simple enough for the beginner, while maintaining HammerTap’s reputation for deep data.
“Customers want the best of both worlds, and our job is to deliver. This is their product for their businesses,” says Brian Clark, HammerTap CTO. “The solution was to provide clear answers to fundamental listing questions on a single screen, and then to allow more advanced sellers the freedom to drill deeper for a more complete analysis.”

Seller-Specific Research

HammerTap waited to unveil this popular feature at eBay Live! With seller-specific research, users can develop competitive profiles for specific sellers. The research includes answers about specific sellers’ listings, such as:
• most effective title words
• most popular brands and styles
• optimal ending days, times, and durations
• best starting prices and categories
• Year AgoTM trends
During eBay Live!, HammerTap is offering sellers a free two-week test drive and a ten-part eBay Analytics course.

HammerTap, HammerTap3, and YearAgo are trademarks of HammerTap, Inc.
Press Contact
Jennifer Cano
phone: 801.836.7638
email: jen@hammertap.com
Public Relations Director
HammerTap, Inc.