Boy Butter Announces A New Personal Lubricant Category First-of-its-kind Water-Based Cream

Today, Boy Butter Lubes takes the intimate personal lubricants industry into the 21st century, announcing the launch of two new lines of intimate personal lubricants formulated as the industry’s first water-based cream. ‘You Won’t Believe it’s Not Boy Butter’ and ‘LUCKY Personal Lubricants’ lubricants enter the market creating a new category of intimate personal lubricants that are water-based, therefore latex-safe, while retaining the creamy texture that is the Boy Butter hallmark.

The new water-based product is blended with emulsifiers to give it the creamy texture. In the place of oils, the product contains aloe vera extract, shea butter extract and vanilla extracts which mimic the desired characteristics of oils. The formula looks and feels like an oil-based product that is water-based, latex-safe, and female friendly.

Boy Butter, well known for it’s tongue-in-cheek marketing, is excited about the potential of the new brands. “We took this new formula and created two new products: You Won't Believe It's Not Boy Butter for a gay community, and LUCKY Personal Lubricants for the mainstream heterosexual market.” says Eyal Feldman, founder and creator. “This new formula is conducive to vaginal sex, and we hope will be a hit with all people who choose to practice safe sex.” Mr. Feldman adds that it is also hypoallergenic, gentle, and edible with a light pleasant vanilla smell and neutral taste. It is safe for use on all types of toys such as rubber, glass, silicone-based, and safe on latex clothing. Boy Butter has continued in its tradition of innovative marketing, creating stunning looking packaging for all Boy Butter, You Won’t Believe It’s Not Boy Butter, and LUCKY Personal Lubricants. Additional information and images of these products can be viewed on the company website, www.boybutter.com.