The Proof Is In the Pixels

The pixel concept is simple. A pixel ad page is comprised of a grid of one million pixels. Advertisers purchase the pixels in minimum 10x10 blocks for $1.00 per pixel, creating banners to display in them that link to their websites. Visitors enjoy pixel advertising web pages and sometimes spend hours checking out the links and generating traffic for advertisers. In the process, they raise the search engine ranking of the pixel web page, generating a stream of new visitors who continue to click through to their advertisers.

There are dozens of pixel advertising websites. While most are profit-oriented, seeking to capitalize on the hottest marketing trend, others take a more altruistic approach. One such pixel advertising website is PromoteCharity.com, a project sponsored by Hopscotch Technologies Ltd., a decision support software provider for the financial industry, to raise donations for charity. PromoteCharity.com maintains a commitment to donate 40% of its revenues to a dedicated charity. PromoteCharity.com website sponsors receive their advertising space for a full five years, promoting their idea or business while also taking part in a charitable project.

Foster Parents Plan, a part of Plan International, a humanitarian, child-centered, international development organization that has been making a positive difference in the lives of children, their families and their communities since 1937, is the beneficiary of PromoteCharity.com.