Strategic Marketing: Cube Management Strategic Marketing Solutions.

Playing The Game To Win

In the ultra-competitive business landscape of today, it’s not about who can spend the most money on sales and marketing. Gone are the days of big budget product launches and expensive PR and sales campaigns. It’s about working smarter with fewer resources, while still achieving real results. Winning market share from your competitors means targeting the right products at the right customers in markets where you can build a sustainable competitive advantage. When combined with effective lead generation and sales programs, the result is steadily increasing revenue and profits. Sound interesting?

Marketing That Sells

At Cube Management, we help companies accelerate their sales, by laying a strong foundation built on strategic and product marketing. We provide a full range of services that help you enter new markets, launch new products, build market share, and win business from your competitors.

Target The Right Markets & Customers

We start by performing a holistic assessment of your company’s core strengths—what makes you unique. We analyze your markets and customers at length, to make sure you are targeting the right ones. We look at your competitors and their product offerings, and develop a plan to beat them in the markets where you want to lead. We define exactly what the target markets needs, and what benefits your customers expect to receive by buying from you.

Crystallize Your Unique Selling Proposition

Does your company struggle with consistently telling your customers what makes you uniquely better than your competitors? Cube Management works with you to develop your company’s positioning and messaging, including your Unique Selling Proposition (USP). This becomes the foundation for all communications between you and your prospects.

Strategic Marketing Services

Cube Management’s marketing experts gave us a new strategy that is allowing us to compete more effectively and win more often. We now approach prospects much differently, and are much more successful as a result.

Go-to-market planning
Market & customer research
Market segmentation & targeting
Competitive analysis & strategy
Positioning / Messaging-Unique Selling Proposition (USP) development
New product launches
Product marketing
Product management Delivery Options:
Outsourcing
Interim Management
Consulting

Build Products That Move

Are your products correctly packaged, positioned and priced to optimize your sales performance in your target markets? Do you face product management and product marketing issues that can’t be handled with internal resources? Do you need Marketing to lead your Engineering team through a new product development cycle and launch, but lack the headcount? Many companies find that outsourcing these tasks to Cube Management is a cost-effective solution.

Your Sales Tools & Sales Team All Align

You want your prospects and customers to get it immediately: to know what you’re selling, how they benefit and why they should buy from you. Cube Management provides sales tools that run the gamut, including websites, collateral, presentations and case studies. And if it’s lead generation programs you’re looking for, we provide direct marketing services—both print and electronic—that deliver more leads to your sales force.

The Difference Is In The Results

What’s different at the end? Increased market share, revenue and margins. Increased prosperity for your company. And a business that your customers and employees want to be associated with. Let us put our experience and proven solutions to work for you.

About Cube Management

Cube Management provides sales acceleration services to emerging growth and mid-market companies in the technology, manufacturing, healthcare and business service sectors. The experts at Cube Management work across the entire spectrum of marketing, sales and business development to provide customized solutions that drive revenue and profit growth. Cube Management combines Strategy, Process & People to produce winning results.