Baby Boomers Choose Hybrid Coastal Vacations Home Based Business

California based Coastal Vacations Level 3 Director Dean Marino has what many say is the perfect plan to help baby boomers retire in style. His business delivers just the right combination of 6 figure income potential, luxurious complimentary and deeply discounted vacations, free time, and the freedom boomers crave.

It is a direct sales business, not multi-level marketing. The product is in high demand and has an extensive track record for quality. Boomers love it because it does not require personal selling. Learn more about Dean Marino and his Coastal Vacations Sales Center business at www.coastalpassiveincome.com.

Marino explained that baby boomers need to get busy when it comes to retirement planning, but they still want to have fun. Those who don't just stick their head in the sand and ignore the situation, will need to get into a hurry up offense mode for nest egg building.

Baby boomers are that large segment of the population born between 1946 and 1964. Often called the "me" generation because of their desire for instant gratification, they are barreling full speed ahead toward retirement with one big difference. Their instant gratification lifestyle got them the new car, the new home, the new high definition TV when they wanted it, but they have saved a much smaller percentage of their income than previous generations.

The top level California Director explained that some boomers will retire much later in life, or cut back their lifestyle, but many are planning to continue living their robust lifestyle by increasing their income with a home based business.

"Huge numbers of boomers are looking to start a home based business. The problem is, most businesses are poorly suited to the baby boomer. Most of these businesses require personal selling and 95% of the boomers don't know how to sell. Most of them don't want to learn how to sell, but if they move forward, that is a new skill set for them to master to succeed.

"In addition to selling skills, most boomers have not owned a business before, and with most businesses that means lots of hats for them to wear. In addition to the marketing required in any business, they will need to be the salesperson, follow up expert, new member trainer, product procurement manager, copywriter, accountant, and webmaster.

"The overwhelming majority who try that route fail for two main reasons (1) They simply can't master all the new skills they must learn, or (2) They just don't have the time to learn all the new stuff and make it work."

Marino feels his hybrid business with the Coastal Vacations Sales Center allows boomers to enjoy all the benefits of owning a profitable business without all the headaches. It meets all the requirements for the ideal home based business for boomers.

Unlike multi-level marketing (MLM), Marino's business model allows new associates to earn profits of $1000 and $3000 their first day. The ability to earn large commissions quickly and utilize complimentary and deeply discounted vacations right away appeals to the boomer's desire for instant gratification.

Over 95% of baby boomers don't know how to sell, and don't have the desire to learn. Marino's hybrid business model is in direct sales, but requires no personal selling.

Marino explained that boomers value simplicity. They live in a world of specialization. The Fed Ex driver does not fly the plane and their podiatrist did not perform their heart surgery or dentistry.

With the Coastal Vacations Sales Center, boomers get the specialization they are accustomed to. They are taught specialized knowledge in marketing and advertising and later help pass that knowledge on to new members.

They are not required to perform presentations, follow up, ask for the money and close sales. Account executives handle that part of the business for them and send them a check for each sale completed.

Employees at the Coastal Vacations Sales Center also ship the travel packages to new members and they also plug those new members into the robust training website and live training so they can start learning to market effectively.

The hybrid Coastal Vacations business recognizes that boomers are not all the same and offers amazing flexibility. While many let the account executives do the telling and selling, others take a more hands on approach. They may talk with prospects and simply 3-way the call to the full time staff for validation and to finalize the sale.

The business model recognizes the boomer's individualistic nature when it comes to training. A robust website features audio, video, and text training. Members learn from live, interactive conference calls and live conferences. Marino provides proprietary tools, and is available to his group members 7 days a week for individual coaching.

Baby boomers favor longevity and stability over a "ground floor" opportunity with a start up that may not survive the first six months.

They love that the Coastal Vacations product has roots that go back over 27 years and has existed as a top rated home based business for over 11 years. Familiar brand names like Disney, Hilton, Marriott, Carnival Cruise Lines, Avis and Hertz further increase the boomer's comfort level with the product and business.

While baby boomers are sophisticated, they value simplicity and understand that using systems has made life easier. They live in a world of specialization and like the idea of using it to their advantage.

While most baby boomers know they have to do something to prepare for retirement, they are most apt to do what they find comfortable and in general, they don't want to sell.

Offering a business that gives them a 27 year track record, instant gratification and an association with familiar brand names is certainly proving to be a winning combination. For more information about Dean Marino's hybrid Coastal Vacations business go to www.coastalpassiveincome.com.