RALEIGH-BASED ALPHA MARKETING MOVES UP ‘PROMO MAGAZINE’ TOP 100 LIST FOR FOURTH CONSECUTIVE YEAR

Raleigh, NC—For the fourth consecutive year, Alpha Marketing climbed the charts of PROMO Magazine’s Top 100 List of the top sales promotion agencies in the country—landing in the number “68” spot in just six years. The ranking recognized Alpha Marketing’s strong strategic and creative work on non-traditional promotional campaigns, such as Hip Hop SupaStar, which involved the management of a multi-agency promotional partnership between Sony Ericsson, Cingular Wireless and Sony/BMG Urban Music. All of Alpha’s work seeks to ultimately heighten awareness, drive traffic and increase sales for their respective clients. The signature campaign above featured hip-hop artist Xzibit as host of a nationwide recording contest and regional concert tour that allowed users to “text to vote” for the next Hip-Hop SupaStar.

Steve Greene, president of Alpha Marketing, said, “Higher profile campaigns with Sony Ericsson and Cingular Wireless were a key contributor to our success last year. These assignments are a real validation of Alpha’s ability to deliver and execute at every level – national, regional and local.” Alpha Marketing has offices in California, Iowa and Maine. Alpha’s Raleigh office is located at 401-B Hillsborough Street.

Published since 1987, PROMO Magazine is a resource for promotion marketers, and provides the ideas marketers need to create stronger brands through powerful promotions: behind-the-scenes strategic insights; case studies of results-winning campaigns; and definitive analyses of industry trends.
Alpha Marketing was founded in 2000 as a traditional sales promotion agency and has since become one of the nation’s shining stars in wireless technology marketing. The Alpha team has developed and executed dozens of national marketing programs for clients such as AT&T Wireless, Cingular Wireless, T-Mobile, Ericsson, Sony Ericsson and Sony/BMG Music Group. The company’s wireless marketing expertise includes all facets of strategic planning, product marketing, content acquisition, content marketing, entertainment marketing, retail marketing and location-specific field marketing. For more information about Alpha Marketing, visit online at www.alphamarketing.com.
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