Coldwell Banker Howard Perry And Walston Inks Deal With SharperAgent

MMI Associates, Inc.
7406-H Chapel Hill Road
Raleigh, NC 27607
(919) 233-6600 • (919) 233-0300 (fax)
patty@mmimarketing.com

For Immediate Release Contact: Patty Briguglio (919) 233-6600

Coldwell Banker Howard Perry And Walston Inks Deal With SharperAgent
SharperAgent To Develop Exclusive Marketing Efforts
For Triangle Real Estate Firm

RALEIGH, N.C. – Don Walston, president and CEO of Coldwell Banker Howard Perry and Walston, has announced that the company has teamed with SharperAgent to create My Target Marketing, a customized marketing suite designed exclusively for their agents. My Target Marketing will allow Coldwell Banker Howard Perry and Walston agents to manage their clients and prospects, and build dynamic listing materials. More than 650 Coldwell Banker Howard Perry and Walston agents will have access to pre-designed and fully customizable email marketing campaigns.

“Our new partnership with SharperAgent enables us to offer our agents and clients more services than ever before,” said David Jones, COO of Coldwell Banker Howard Perry and Walston. “We are confident that SharperAgent will embody the same level of service that Coldwell Banker Howard Perry and Walston has stood behind for years, and we view this as an excellent opportunity to improve and enhance client relations.”

About Coldwell Banker Howard Perry And Walston:
Howard Perry, an established builder, and Don Walston, a real estate entrepreneur, formed Coldwell Banker Howard Perry and Walston in 1972. Today the company has over 600 real estate professionals, 12 sales offices, the area’s premier new homes division, a mortgage company, title company, an award winning relocation division, a growing Concierge home services division, the area’s number one real estate school, and the state’s number one real estate Web site. The company has become the largest full-service residential real estate company in the Triangle and one of the leading realty firms in the nation, with more than 11,000 transactions a year and almost $3 billion in sales. For more information about Coldwell Banker Howard Perry and Walston visit their Web site at http://www.hpw.com.

About SharperAgent:
SharperAgent, headquartered in Denver Colorado, specializes in building customized marketing suites to help Brokerages maintain brand integrity, improve agent retention and enhance recruiting efforts. SharperAgent subscribers use the powerful online Client Relationship Manager and vivid library of pre-designed marketing materials to earn customers for life with automated email and direct mail marketing campaigns. For more information visit http://www.SharperAgent.com or call 1-866-614-9372.

Patty Briguglio
MMI Associates, Inc.
919-233-6600
patty@mmimarketing.com

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