Red Letter Days Dares To Be Different

The series features celebrities such as, Kerry Katona and Happy Monday’s Bez undertaking daredevil challenges such as; wing walking, sphering, monster trucking and diving with sharks. The challenges featured reflect the Red Letter Days portfolio of perfect gift experiences.

“Following an intensive period with a focus on gaining a better insight into the existing Red Letter Days customer base, we have concentrated on evolving the experiences we offer, ensuring a continually innovative and fresh product offering,” comments, Andrea Aird, Brand Manager, Red Letter Days. “Moving forward our emphasis is placed on finding new and diverse ways of communicating the re-energised Red Letter Days offering, driving sales and increasing brand awareness.”

The multi-channel environment represents a strong fit for the brand – reaching the young and young at heart, who value entertainment and leisure. The series gives viewers a chance to see first hand the types of adventure experiences Red Letter Days offers, as ten celebrities push themselves to the limit - a great media and brand match.

Red Letter Days is the UK’s leading unique gift experience company providing inspirational and experimental gifting solutions with wide appeal. This sponsorship deal is the first in a series of a multi-platform activity for Red Letter Days, which will include; radio, on-line, e-marketing, field marketing and sales promotions, as well as core support from more traditional forms of media such as, print advertising, direct mail and PR. Over the next few months there will be a roll-out of Red Letter Days activity that will snowball through to Christmas 2006.


Note to editors:
For further information or images, please contact Sophia Oakenfold at Kudo Communications on 0208 332 2644 on email sophia@kudocommunications.co.uk

Celebrity Daredevils was commissioned by ITV and produced by Antix Productions. The sponsorship indents were produced by in-house Commercial Breaks, ITV’s production division.