Market Research for Forensic Accounting in Healthcare Cases

PRESS RELEASE

“ MARKET RESEARCH FOR FORENSIC ACCOUNTING
IN HEALTHCARE CASES”


JACK M. SHAPIRO
P.O. BOX 1025
Maywood, NJ 07607
Phone: 888-331-3113
E-mail: Jack@JackShapiro.Com
Website: www.JackShapiro.Com


Maywood, NJ

Jack Shapiro, an internationally-known healthcare marketing consultant, market researcher, futurist, broadcast journalist and public speaker has outlined some of the issues related to using market research as a vital tool in forensic accounting.

Consider this scenario: It’s the start of hurricane season and pharmaceutical Company XYZ’s manufacturing plant has been knocked out by a huge storm. They claim they have suffered a significant loss in sales and market share and are looking for relief from their insurer. No one denies they have suffered losses, but there are many ways to calculate the magnitude of this problem. That’s where forensic accountants can use the services of a specialized healthcare marketing research organization:

— What were the insured’s sales and market share prior to the storm?

— When, if at all, have sales and market share returned to normal?

— What OTHER factors could have just as easily contributed to the insured’s losses
that were UNRELATED to the storm’s damage and could REDUCE the amount
of the insurer’s liabilities? EXAMPLES:

— Sales were significantly declining BEFORE the storm hit;

— A new competitor had significantly eroded the insured’s market share;

— The FDA had slapped a black box warning on the product that would have crippled sales and share;

— The product is nearing the end of it patent coverage and promotion had been quietly, but significantly, reduced months before the storm landed, thus contributing to eroding sales, market share, and user awareness and usage;

— The insured’s decision to take a significant price increase may have permanently damaged their ability to recover from the storm’s impact.

You’ll need expert help in acquiring and interpreting market audit and other secondary data sources, on-line data mining, and possibly attitude and usage studies to determine the impact of these events and the true extent of the insurer’s liabilities. You’ll especially need a knowledge of healthcare and industry trends by a source intimately involved in this field.

These are some of the reasons why forensic accountants turn to highly-experienced marketing research professionals such as JACK M. SHAPIRO HEALTHCARE MARKETING RESEARCH AND MANAGEMENT CONSULTING, INC.

THIS MAN KNOWS ABOUT THE FUTURE OF HEALTHCARE

Jack M. Shapiro, an internationally known healthcare marketing consultant, futurist, broadcast journalist and public speaker is available for interviews.

Jack includes among his clients major pharmaceutical and insurance companies, advertising agencies, hospitals and manufacturers of medical equipment supplies and devices. Often quoted in the healthcare industry, general business, and lay publications, Jack has been a frequent guest on national television (ABC, NBC, MSNBC, CNBC, FOX, PBS and abroad on BBC and ITN) and radio as a commentator on healthcare trends and politics in the United States and overseas.

From 1997-1999, he was the host of “MEDI-POLITICS,” a nationally syndicated radio show focusing on the politics and future of healthcare as well as key legal and ethical issues. The show reached more than 40 markets in 26 states and an audience of 31 million people.

Jack has spent more than 35 years in the healthcare field, both in the U.S. and abroad. Before forming his successful research and consulting company, he held high-level management positions in marketing and market research with healthcare giants such as Wyeth and Pfizer.

He is currently writing a book about the future of American healthcare based on his long experience in the healthcare industry, in-depth interviews with leading experts who appeared on his radio show as well as on-going poll results generated by his market research company.

PLEASE SEE OUR WEBSITE, WWW.JACKSHAPIRO.COM FOR FURTHER INFORMATION.