Housing Trends Communicates Its Custom Homebuilding Prowess In Nearly Real-Time and For Less

ATLANTA | January 27, 2004 | Housing Trends, Inc. (www.HousingTrendsInc.com), Atlanta's 'no-hassle' dream-home builder now communicates its custom homebuilding prowess in nearly real-time and for less. New custom publishing system by Douglas USA delivers flexible print-on-demand content that is never out of date, extremely targeted, and affordable.

"There is no way to predetermine what will be discussed during a custom homebuilding planning session," says Richard A. Clegg, master homebuilder and president of Housing Trends, Inc. "When we first meet with custom homebuilding prospects, there is a lot of information that needs to be communicated in a very short time space. Before we went to print on demand, our introductory meetings ended with a preprinted handout. Unfortunately, there is nothing personal about handing out general interest collateral. It was like we were saying you're just like everybody else and this is what you should do, and that couldn't be further from the truth. With our Composite Publishing System, Housing Trends reacts much quicker to prospect inquiries providing targeted information when it will make the biggest impact. We are confident that having this powerful in-house capability will generate more leads, influence prospects, and improve sales."

Composite publishing focuses presentation content on what prospects have in mind. Implementing composite collateral is simply the best way to lower costs and improve customer relationships. Smaller print runs, always-current content, focused presentations, and personal attention to prospects' deal-making interests. And, what's best, we recommend reusing existing content to expedite production and leave nothing to waste.

About Douglas USA
Douglas USA (www.DouglasUSA.com) is an award-winning strategic advertising, marketing, and public relations organization that specializes in business development that uses powerful community- and lifestyle-optimized communications and promotions. Call Douglas USA to get noticed, remain competitive, and target new markets. No contract, rock-solid reputation, and maximum results turn a necessary expense into a revenue-generating tactic. Douglas USA is comprised of industry analysts, editors, graphic designers, published authors and Webmasters. For more information contact Doug Kilarski, telephone: 770-972-4117, email: Doug@DouglasUSA.com, or visit its Web site at www.DouglasUSA.com.

About Housing Trends
Founded in 1986 by Richard "Dick" Clegg, Housing Trends, Inc. specializes in custom building, remodeling, and renovation of dream homes-one-at-a-time. Much more than delivering on dreams, Housing Trends' 'no-hassle' homebuilding takes the complication and mystery out of custom building. Housing Trends collaborates on a limited number of exclusive projects that range between $750,000 and more than 10 million. For more information contact Dick Clegg, telephone: 770-449-1888, e-mail: clegg@HousingTrendsInc.com, or visit its Web site at www.HousingTrendsInc.com.

# # #